Volume 20, Number 2
March 2025
Selected papers from the 60th Anniversary Meeting of the American Society for Cybernetics, “Living Cybernetics Playing Language”, edited by Claudia Westermann
Cover Art: «Cybernetic Neoconstructivism #16» © 2025 Collaboration of the Art, Media, and Cybernetics (AMC) workgroup at the American Association of Cybernetics (ASC) AI-Generative Neoconstructivism
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Conversations on Four Cybernetic Approaches to Embracing Uncertainty Free Access
Abstract · Full text in PDF (223 kB)
Cybernetics of Language - From Naming to Naming the Self
On Proper Names, Sense and Self-Reference
Klein Bottle Logophysics, Metacognition, and Gödel’s Theorem
Bio-logic of the Name-Named-Namer Relationship
Naming, Shifting, and Seeing the Cybernetic Observer
Author’s Response: The Indicative Shift
Brand Management as Cybernetic Practices Free Access
Abstract · Full text in PDF (749 kB)
Expanding Brand Management With Cybernetic Insights Free Access
Abstract · Full text in PDF (486 kB)
A Citizen Perspective on Recent Manifestations of Branding Free Access
Abstract · Full text in PDF (499 kB)
Using the VSM to Improve Exploratory Brand Management Free Access
Abstract · Full text in PDF (467 kB)
Second-order Branding as Orchestration of Media Ecology Free Access
Abstract · Full text in PDF (487 kB)
Harnessing Variety Engineering for Management of Non-Trivial Systems Free Access
Abstract · Full text in PDF (505 kB)
Author’s Response: Toward Implementing Second-Order Brand Management Free Access
Abstract · Full text in PDF (535 kB)
Review of an Academic Research Project “as Done”
The Unknown, the Other - Companions in the Construction of Knowledge
On the Context of the Experience and the Context of Communication
Conversation as an Integral Part of “Research as Done”
Why Do Designers Overlook Discourse on Uncertainty, Complexity, and Messiness in Research?
Design of a Contemporary Elementary Non-Trivial Machine Free Access
Abstract · Full text in PDF (1150 kB)
Prospects for Demonstrating Multiple Versions of the Non-Trivial Machine
The Non-Trivial Machine and Non-Trivial Constructivist Ideas
Playing With Apparatuses: Cybernetic Learning and the Challenge of Contemporary Black Boxes
The Ashby Box as Situated Object within Context
Is There a Future for Research in Cybernetics?
Author’s Response: The Continuing Relevance of the Ashby Box and Its Successors