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Volume 20 · Number 2 · Pages 116–118
< Previous Paper ∙ Next Paper >
Expanding Brand Management With Cybernetic Insights

Maia Gould

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Abstract

Open peer commentary on the article “Brand Management as Cybernetic Practices” by Seiichiro Honjo. Abstract: Framing brand management in the context of cybernetics helps to clarify how it has evolved over recent decades and where it is going. There would be value in its being extended to give a fuller picture of what we are doing when we are managing brands. Further analysis of the multiple interacting purposes across the system would also assist in this endeavor. Specific application to modern, hyper-personalized digital marketing would also be revealing.

Citation

Gould M. (2025) Expanding brand management with cybernetic insights. Constructivist Foundations 20(2): 116–118. https://constructivist.info/20/2/116 Copy Citation

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References

Beer S. (2002) What is cybernetics? Kybernetes 31(2): 209–219. https://cepa.info/2937
Chandra S., Verma S., Lim W. M., Kumar S. & Donthu N. (2022) Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing 39(8): 1529–1562. https://doi.org/10.1002/mar.21670
Foerster H. von (2003) On constructing a reality. In: Understanding understanding: Essays on cybernetics and cognition. Springer-Verlag, New York: 211–227. Originally published in 1973. https://cepa.info/1278
Lavi M. (2023) Manipulating, lying, and engineering the future. Fordham Intellectual Property, Media & Entertainment Law Journal 33(2): 221–339. https://ir.lawnet.fordham.edu/iplj/vol33/iss2/1

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