Volume 20 · Number 2 ·
Pages 120–121
Using the VSM to Improve Exploratory Brand Management
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Abstract
Open peer commentary on the article “Brand Management as Cybernetic Practices” by Seiichiro Honjo. Abstract: I show how to connect the methodological development of the Viable System Model with exploratory brand management from the point of view of second-order cybernetics.
Citation
Reyes A. (2025) Using the vsm to improve exploratory brand management. Constructivist Foundations 20(2): 120–121. https://constructivist.info/20/2/120 Copy Citation
Reyes A. (2025) Using the vsm to improve exploratory brand management. Constructivist Foundations 20(2): 120–121. https://constructivist.info/20/2/120
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