I'm the baby and kids gear writer, a mom to three and former teacher.
I spent so much time thinking about how I would announce mybabies to friends and family during each pregnancy—this first introduction is so sweet and special. I found myself wanting to stay on trend while still staying true to myself, which is similar to how many parents feel, according to the culture watchers at Pinterest. “While classic announcement traditions remain as popular as ever, today’s parents are finding creative ways to put their own one-of-a-kind stamp on one this memorable moment,” says Pinterest trends expert Sydney Stanback. From personalized Caden Lane swaddles to stuffed animals embroidered with your baby’s name, here areour picks for the best baby announcement ideas.
From personalized signs to swaddles, we found on-trend and unique ways to announce your baby's arrival.
Caden Lane’s personalized swaddle dresses up your baby beautifully for their announcement photo. The swaddle comes in 14 colors and you can add your baby’s name in either script text, block print of a combination of both. The oversized fit also allows you to easily knot and style the swaddle.
This swaddle has a sweet, whimsical look with animals, flowers and polka dots as part of the print. Personalization options allow you to add a first and second name, and there are 30 fonts to choose from. You can also customize the swaddle size, choose from single- or double-sided print and add a matching hat or headband with a bow.
Best Baby Announcement Gowns And Onesies
The Most Hassle-Free Baby Item
RuffleButts
RuffleButts Personalized Name Sleep Gown
Baby gowns with stretchy open bottoms were my go-to when I had newborns. This type of gown is so easy to pull up and down from the bottom, which comes in handy with the near-constant diaper changes you do in the first few weeks. This personalized option is available in a variety of bold and muted colors with various font types and colors to choose from, too.
Small, Subtle Personalization
Loulou Lollipop
Loulou Lollipop Newborn Sleeper
For a subtler personalized style, this Tencel sleeper comes in 12 core prints as well as seasonal options, although not all prints can be personalized. The monogram is small and placed in the upper corner of the sleeper. Fold-over cuffs help prevent your baby from scratching their face and a two-way zipper makes this a practical sleeper for more than just announcement pictures.
For Newborn Gender Announcements
Nordstrom
Tenth & Pine Organic Baby Bodysuit
Want to announce your baby’s gender without announcing their name? This little sister (or little brother) onesie does the job beautifully. Made of undyed organic cotton, it’s a great option for parents and caregivers who are cautious about the materials that touch their baby’s skin.
Best Baby Announcement Accessories
A Classic Announcement Sign
Copper Pearl
Copper Pearl Personalized Wooden Announcement Sign
A wooden announcement sign is a classic way to introduce your baby and all of their stats in one place. You can pre-personalize it with your baby’s name ahead of time, and then add their birth date, time, weight and length after they’re born. The sign is crafted from unfinished birch wood and custom engraved.
For On-The-Spot Personalization
Target
Pearhead Baby Welcome Sign
If you don’t get around to ordering personalized gear ahead of time (or if you’re waiting on a name until your baby is born), this wooden sign is a cute option. There’s space to fill in the name, birthdate, birth time, weight and height yourself. At 11 by 8.5 inches, the sign is larger than the typical round wooden type, so keep that in mind when styling your announcement photo.
A Multi-Purpose Announcement Sign
Target
Pearhead Wooden Letterboard
I really liked using a letterboard for my baby’s announcement because you can personalize it to say exactly what you want, and it’s a multi-purpose product. Down the road, you can use it for milestone pictures as your baby grows or display it in your home or nursery. The wooden board includes 188 white letters, numbers and symbols.
Best Baby Announcement Accessories
Hand-Knit And Embroidered
Cuddle + Kind
Cuddle+Kind Baby Bear Lovey
According to Stanback, searches on Pinterest for embroidered announcement gear are increasing, “signaling a broader shift toward customized, keepsake-worthy pieces.” This personalized lovey is one your baby can play and sleep with later (after turning 1). It comes in various background and stitching colors and is hand-embroidered and knit with organic yarn. Just note that the ship time is four to six weeks.
A Super Soft Stuffy
Jellycat
Jellycat Personalized Bashful Bunny
Jellycat stuffies are beloved for their softness, cuteness and quality. Personalized ones will likely become your baby’s favorite stuffed animals. For Bashful Bunny, you can choose between a variety of colors as well as italic or block font.
For another personalized stuffy option, this toy can be customized in many different ways to make it your own. The animal options include a bear, bunny, dinosaur, elephant, lamb, duck and dog. You can also choose from large and small sizes, ten fonts and 15 embroidery colors.
An Oversized Bow For Their First Pictures
Lou Lou and Company
Lou Lou And Company Cloud Muslin Personalized Heirloom Bow
It’s no secret that many people love to introduce baby girls with oversized bows. Personalize this pick with your little one’s name and it’s also suitable for bigger kids as they grow. Due to the large size, you may need to clip the bigger bow to a headband or hat while baby is still small.
A Cozy Baby Blanket
Pottery Barn Kids
Pottery Barn Kids Icon Knit Baby Blanket
There’s nothing like an iconic personalized blanket (just don’t let your baby sleep with it, since it’s not safe-sleep practice). This knit blanket comes in Pink Cherries, Sage Bumblebees or Light Blue Dinosaurs prints and you can choose between 12 font styles (including monograms) and ten personalization colors.
Best Baby Coming Home Outfits
Incredibly Soft And Breathable
Kyte Baby
Kyte Baby Take Me Home Set
Some people want to announce the arrival of their baby without announcing their name. There are so many precious options with this take-me-home set, which includes a kimono style top, footed pants and a knotted hat. Many parents are obsessed with the soft feel and breathability of Kyte Baby products, making this a staple piece you get a lot of use out of.
Matching Sets For Mom And Baby
Little Sleepies
Little Sleepies Hospital Moment Gift Set
Create your first matching photo moment with your baby in the hospital. This set includes women’s pajamas and robe, and a ribbed zippy, swaddle and luxe bow headband for your infant. Not only does a coordinated set make for beautiful photos, but it helps you feel more like yourself after having a baby, too.
Snuggly And Free From Many Harmful Chemicals
Solly Baby
Solly Baby Swaddle And Hat Set
If you’re looking for something more subdued without bright colors, Solly Baby has a lot of options. This set comes with a stretchy swaddle and a hat that babies look so cozy in. It’s Oeko-Tex Standard 100 certified, meaning it’s been tested to be free from harmful chemicals. From now through September 30, 2026 use our exclusive code FORBES12 for 12% off.
A Knotted Gown For Easy Diaper Changes
Storq
Storq Bamboo Knotted Baby Gown & Hat
Knotted gowns are both chic and practical. Similar to gowns with a stretchy bottom, they’re easy to pull up and back down to change baby’s diaper. This matching gown and hat set is made of soft bamboo, and it comes in a variety of prints and solid colors.
Why Trust Forbes Vetted
The Forbes Vetted baby and kids gear team closely follows trends in pregnancy and parenting, including baby announcements.
Author Alicia Betz is the baby and kids gear writer. She’s a mom to three with nearly a decade of experience testing products and reporting on parenting topics.