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We Are Renting Our Brains, And Nobody Reads The Lease

I spent a year teaching a machine to speak for me. One line in a help center article ended it. What AI vendor lock-in actually costs, and who decides.

ByJason Snyder,

Contributor

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Finale Positions Breckenridge As An Approachable Luxury Destination

UHNW consumers are looking for approachable luxury and Finale has designed a mountain experience around that idea.

ByJeff Fromm,

Contributor

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John Oliver Dared Buc-Ee's To Sue. It Sued A Family Carryout Instead.

Buc-ee's said it wouldn't sue John Oliver. Two days later it sued a family carryout in Beavercreek, Ohio. A trademark law professor on who's actually at risk.

ByRoger Dooley,

Contributor

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AB InBev’s “Cheers To Beer” Campaign Supports A Case For Belonging

On International Beer Day, AB Inbev introduces a new campaign aimed to highlight the role beer plays in cultural moments.

ByJeff Fromm,

Contributor

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What John Oliver Gets Right, And Wrong, About Buc-ee’s

John Oliver roasted Buc-ee's for suing small businesses over animal logos. A brand expert explains why the lawsuits threaten Buc-ee's more than any copycat ever could.

ByAllen Adamson,

Contributor

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New BET President Says Leaders Must Wait On People, Not Make Them Wait

For almost fifty years, BET has been the home of Black cultural production, and its future is looking brighter than ever.

ByDr. Marcus Collins,

Contributor

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How Lemonade Is Pioneering New Models To Help Fund Non Profits

Insurance runs on an unspoken rule: whatever premium goes unclaimed becomes profit. Lemonade, the tech-driven insurer founded in 2015 by Daniel Schreiber and Shai Wininger, built its business on doing the opposite.

ByAfdhel Aziz,

Contributor

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Why Loyalty Programs Will Move From Aspirational To Functional Rewards

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

ByJeff Fromm,

Contributor

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Kuat Is Making E-Bike Transport Easy Potentially Increasing Demand

Kuat has grown through innovative design. Their new bike racks enable consumers to more effortlessly get outside and enjoy a ride, particularly on an e-bike.

ByJeff Fromm,

Contributor

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How A Gen Z Founder Is Building A Pickleball Brand From Scratch

Gen Z Pickleball founder builds a strong direct to consumer brand serving Pickleball enthusiasts.

ByJeff Fromm,

Contributor