Social Media
Why FIFA Locks Down Content While Coachella Lets Creators Run Wild
Contributor
The FIFA World Cup drew over 20 billion video views across FIFA’s platforms, but it has yet to dominate social feeds Coachella and other major events.
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Reddit Mods Up In Arms Over Platform's New Moderation Tools
Reddit is increasing its use of moderation tools and getting rid of Automod, and many moderators aren't happy at all.
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Disney+ Turns To TikTok For More Daily Engagement With Fan-Made Shorts
Disney+ bolsters Verts with a TikTok partnership by offering Pixar, Marvel and Star Wars, but questions over pay, rights and control will test Disney’s ownership strategy.
ByMaureen Kerr,
Contributor
TikTok’s 30 World Cup Creators Never Filmed A Match. That Was The Point
At the 2026 World Cup, TikTok and FIFA gave 30 creators access to everything but live match play, revealing how sports coverage is moving to the second screen for fans.
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Why ‘Spider-Man: Brand New Day’ Earned Over $300 Million In Brand Deals
'Spider-Man: Brand New Day' set a $309 million promotional campaign record, and the brands that paid to appear on screen tell the real story about advertising's future.
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When Outsourcing Social Media Is The Right Move For Startups
Every startup founder thinks they can handle social media. Yet, outsourcing social media has become one of the most debated strategic calls for early-stage businesses.
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LinkedIn Adds New Feature To Flag AI Slop
LinkedIn rolled out a new feature letting users flag any post that "Seems like AI slop." Chief product officer Hari Srinivasan says it will feed the platform's models.
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The LinkedIn Link Penalty Cutting Your Reach By 60%
LinkedIn cuts your reach by around 60% when you post a link. Five ways to share links and keep your reach in 2026.
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The Negotiation Mistake Driving Higher Influencer Rates
Here's why influencer rates are artificially high.
ByChris Ryan,
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Has TikTok Shop Become Beauty's Most Important Channel?
New data reveals why TikTok Shop is becoming one of beauty's most important discovery and commerce channels, making it difficult for beauty brands to ignore.
ByClara Ludmir,
Contributor
Paramount’s Paused Merger Doesn’t Ease Creators’ Fears–But The ‘Obsession’ And ‘Backrooms’ Story Should
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after 'Obsession' and 'Backrooms,' they have more ownership.
Contributor