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ICICI Prudential Bharat Consumption Fund Direct - ...
(Scheme Rating)
NAV as of Oct 17, 2025
28.350.89%
- Growth - Direct
(Earn upto 0.92% Extra Returns with Direct Plan)
Fund Category:
Equity: Thematic-Consumption
Expense Ratio:
1.07%(0.76% Category
average)Fund Size:
Rs. 3,183.28 Cr(8.02% of Investment in Category)
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ICICI Prudential Bharat Consumption Fund Direct - Growth
(Scheme Rating)
NAV as of Oct 17, 2025
28.350.89%
Expense Ratio:
1.07%
Fund Size:
Rs. 3,183.28 Cr
Fund Category:
Equity: Thematic-Consumption
ICICI Prudential Bharat Consumption Fund Direct - Growth Fund Key Highlights
1. Current NAV: The Current Net Asset Value of the ICICI Prudential Bharat Consumption Fund - Direct Plan as of Oct 17, 2025 is Rs 28.35 for Growth option of its Direct plan.
2. Returns: Its trailing returns over different time periods are: -3.03% (1yr), 18.31% (3yr), 21.82% (5yr) and 17.03% (since launch). Whereas, Category returns for the same time duration are: -3.71% (1yr), 16.27% (3yr) and 20.71% (5yr).
3. Fund Size: The ICICI Prudential Bharat Consumption Fund - Direct Plan currently holds Assets under Management worth of Rs 3183.28 crore as on Sep 30, 2025.
4. Expense ratio: The expense ratio of the fund is 1.07% for Direct plan as on Oct 09, 2025.
5. Exit Load: ICICI Prudential Bharat Consumption Fund - Direct Plan shall attract an Exit Load, "Exit load of 1% if redeemed within 3 months."
6. Minimum Investment: Minimum investment required is Rs 5000 and minimum additional investment is Rs 1000. Minimum SIP investment is Rs 100.
1. Current NAV: The Current Net Asset Value of the ICICI Prudential Bharat Consumption Fund - Direct Plan as of Oct 17, 2025 is Rs 28.35 for Growth option of its Direct plan.
2. Returns: Its trailing returns over different time periods are: -3.03% (1yr), 18.31% (3yr), 21.82% (5yr) and 17.03% (since launch). Whereas, Category returns for the same time duration are: -3.71% (1yr), 16.27% (3yr) and 20.71% (5yr).
3. Fund Size: The ICICI Prudential Bharat Consumption Fund - Direct Plan currently holds Assets under Management worth of Rs 3183.28 crore as on Sep 30, 2025.
4. Expense ratio: The expense ratio of the fund is 1.07% for Direct plan as on Oct 09, 2025.
5. Exit Load: ICICI Prudential Bharat Consumption Fund - Direct Plan shall attract an Exit Load, "Exit load of 1% if redeemed within 3 months."
6. Minimum Investment: Minimum investment required is Rs 5000 and minimum additional investment is Rs 1000. Minimum SIP investment is Rs 100.
ICICI Prudential Bharat Consumption Fund Direct - Growth Returns
Trailing Returns
Rolling Returns
Discrete Period
SIP Returns
1M 3M 6M 1Y 3Y 5Y Annualized Returns -0.35 3.85 11.31 0.57 19.37 22.92 Category Avg 0.05 4.16 9.84 0.10 17.64 21.46 Rank within Category 15 14 7 9 3 4 No. of funds within Category 30 30 30 22 16 12 - Loading...
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Return Comparison
- This Fund
- BenchmarkNIFTY India Consumption Total Return Index
Choose from Benchmarks
- S&P BSE Sensex
- Nifty 50
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- 3M
- 6M
- 1Y
- 5Y
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ICICI Prudential Bharat Consumption Fund Direct - Growth Fund Details
Investment Objective - The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors.
| Fund House | ICICI Prudential Mutual Fund |
| Launch Date | Apr 12, 2019 |
| Benchmark | NIFTY India Consumption Total Return Index |
| Return Since Launch | 17.33% |
| Riskometer | Very High |
| Type | Open-ended |
| Risk Grade | Low |
| Return Grade | Average |
ICICI Prudential Bharat Consumption Fund Direct - Growth Investment Details
| Minimum Investment (Rs.) | 5,000.00 |
| Minimum Additional Investment (Rs.) | 1,000.00 |
| Minimum SIP Investment (Rs.) | 100.00 |
| Minimum Withdrawal (Rs.) | 1.00 |
| Exit Load Exit load of 1% if redeemed within 3 months. | |
Portfolio Allocation
Asset Allocation
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Asset Allocation History
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EquityDebtCash
Sector Allocation
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Market Cap Allocation
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Concentration & Valuation Analysis
| SEP 2025 | AUG 2025 | JUL 2025 | JUN 2025 | MAY 2025 | APR 2025 | |
|---|---|---|---|---|---|---|
| Number of Holdings | 59 | 58 | 57 | 65 | 64 | 66 |
| Top 5 Company Holdings | 36.31% | 35.97% | 36.73% | 32.24% | 33.33% | 31.92% |
| Top 10 Company Holdings | 52.95% | 52.16% | 52.65% | 48.85% | 49.97% | 48.24% |
| Company with Highest Exposure | Hindustan Unilever (9.3%) | Hindustan Unilever (9.97%) | Hindustan Unilever (9.99%) | Hindustan Unilever (9.21%) | Hindustan Unilever (9.4%) | Hindustan Unilever (9.57%) |
| Number of Sectors | 13 | 13 | 13 | 13 | 14 | 14 |
| Top 3 Sector Holdings | 56.87% | 55.15% | 56.54% | 56.53% | 58.2% | 58.68% |
| Top 5 Sector Holdings | 75.67% | 73.59% | 73.37% | 73.18% | 71.79% | 71.19% |
| Sector with Highest Exposure | Consumer Staples (30.38%) | Consumer Staples (28.75%) | Consumer Staples (28.55%) | Consumer Staples (28.6%) | Consumer Staples (28.54%) | Consumer Staples (28.86%) |
Top Stock Holdings
Sector Holdings in MF
Company Sector Assest(%) P/E EPS-TTM(₹) RETURN 1 YR(%) Hindustan Unilever Consumer Staples 9.3 56.69 45.94 -4.08 Bharti Airtel Communication 8.89 34.69 57.99 17.81 Mahindra & Mahindra Automobile 7.12 33.04 110.41 23.10 ITC Consumer Staples 6.55 14.79 27.86 -15.32 Maruti Suzuki India Automobile 4.45 35.46 462.24 35.51 Nestle India Consumer Staples 4.12 84.22 15.30 9.72 Sun Pharmaceutical Industries Healthcare 3.31 38.89 43.23 -12.08 Eternal Services 3.19 1758.88 0.19 33.09 TVS Motor Company Automobile 3.05 72.80 50.20 34.54 Pidilite Industries Chemicals 2.97 71.93 21.44 -3.17
Peer Comparison
Cumulative Returns
SIP returns
Discrete Returns
Quant Measures
Asset Allocation
Scheme Name NAV(Rs./Unit) Scheme Rating AUM(Rs. Cr) 1M 1Y 3Y 5Y ICICI Prudential Bharat Consumption Fund Direct - Growth 28.35 3,183.28 -0.35 0.57 19.37 22.92 Nippon India Consumption Fund Direct-Growth 232.13 2,801.87 -0.88 0.86 18.26 25.60 Mirae Asset Great Consumer Fund Direct-Growth 117.17 4,632.32 -0.34 0.39 20.29 24.46 SBI Consumption Opportunities Fund Direct-Growth 360.98 3,180.37 -1.16 -8.02 16.66 26.61 Baroda BNP Paribas India Consumption Fund Direct - Growth 36.40 1,530.09 -0.56 -0.08 18.92 22.21
Risk Ratios
Ratios are calculated using the calendar month returns for the last 3 years
Standard Deviation
Standard Deviation
Standard deviation is the deviation of the fund's return around mean.
Low Volatality
12.37VS13.51Fund Vs Category Avg
Beta
Beta
Beta shows the portfolio risk in relation to the market. A beta of less than 1 means that the fund returns are less volatile compared to the broader market. A beta of more than 1 means that the fund returns are more volatile than the broader markets. A beta equal to 1 means that fund's volatility is in line with the broader market.
Low Volatality
0.71VS0.79Fund Vs Category Avg
Sharpe Ratio
Sharpe Ratio
Sharpe ratio is a risk adjusted performance measure. A fund with a higher Sharpe ratio is considered better than a fund with a lower Sharpe ratio.
Better risk-adjusted returns
0.88VS0.74Fund Vs Category Avg
Treynor's Ratio
Treynor's Ratio
Treynor is a risk adjusted performance measure. A fund with a higher Treynor ratio is considered better than a fund with a lower Treynor ratio.
Better risk-adjusted returns
15.29VS12.66Fund Vs Category Avg
Jensen's Alpha
Jensen's Alpha
Alpha shows the ability of the fund manager to outperform the market. A higher Alpha is preferred.
Better risk-adjusted returns
1.98VS0.08Fund Vs Category Avg
Mean Return
Mean Return
Average return generated by the fund during a specified period.
Better average monthly returns
17.22VS16.33Fund Vs Category Avg
Risk Ratio Chart
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- Risk Ratio
- Category Average
Size of Bubbles represents the Fund Size
ICICI Prudential Mutual Fund News
- SBI MF and PPFAS MF among 5 mutual funds that had over Rs 10,000 crore cash in their portfolio in September
- ICICI Prudential Mutual Fund becomes fifth fund house to suspend fresh investments in silver ETF FoF
- Adani Enterprises raises Rs 1000 crore to repay debt
- NFO Insight: Invest in Adani, Ambani, Birla stocks with this fund from ICICI Prudential Mutual Fund
Fund Manager
- P.K.Priyanka KhandelwalSince Jul 202225 schemes
Ms. Khandelwal is Chartered Accountant and Company Secretary She has been Working with ICICI Prudential Mutual Fund Since October 2014.
More ICICI Prudential Mutual Fund
| Scheme Name | Rating | Asset Size(Cr) | 1M | 3M | 6M | 1Y | 3Y |
|---|---|---|---|---|---|---|---|
| ICICI Prudential Large Cap Fund Direct-Growth | 71,787.87 | 0.84 | 1.31 | 13.16 | 0.68 | 18.47 | |
| ICICI Prudential Balanced Advantage Direct-Growth | 64,964.03 | 1.44 | 2.38 | 10.63 | 6.35 | 13.63 | |
| ICICI Prudential Multi Asset Fund Direct-Growth | 63,001.13 | 1.89 | 2.32 | 10.44 | 8.46 | 20.11 | |
| ICICI Prudential Value Direct-Growth | 53,715.52 | 0.90 | 1.22 | 12.52 | 0.53 | 21.96 | |
| ICICI Prudential Liquid Fund Direct Plan-Growth | 51,593.46 | 0.47 | 1.47 | 3.34 | 6.98 | 7.06 | |
| ICICI Prudential Equity & Debt Fund Direct-Growth | 44,605.00 | 1.77 | 2.63 | 12.96 | 4.77 | 19.90 | |
| ICICI Prudential Money Market Direct-Growth | 36,942.29 | 0.43 | 1.58 | 4.22 | 7.99 | 7.61 | |
| ICICI Prudential Corporate Bond Fund Direct Plan -Growth | 33,573.85 | 0.10 | 1.07 | 4.68 | 8.54 | 8.04 | |
| ICICI Prudential Equity Arbitrage Direct-Growth | 31,526.24 | 0.39 | 1.57 | 3.58 | 7.31 | 7.64 | |
| ICICI Prudential India Opportunities Fund Direct - Growth | 29,718.06 | 0.37 | 0.21 | 11.50 | 0.26 | 23.46 |
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About ICICI Prudential Bharat Consumption Fund Direct - Growth
1. ICICI Prudential Bharat Consumption Fund - Direct Plan is Open-ended Thematic-Consumption Equity scheme which belongs to ICICI Prudential Mutual Fund House.
2. The fund was launched on Apr 12, 2019.
Investment objective & Benchmark
1. The investment objective of the fund is that " The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors. "
2. It is benchmarked against NIFTY India Consumption Total Return Index.
Asset Allocation & Portfolio Composition
1. The asset allocation of the fund comprises around 96.88% in equities, 0.13% in debts and 2.92% in cash & cash equivalents.
2. While the top 10 equity holdings constitute around 52.95% of the assets, the top 3 sectors constitute around 56.87% of the assets.
3. The fund largely follows a Growth oriented style of investing and invests across market capitalisations - around 0.0% in giant & large cap companies, 0.0% in mid cap and 0.0% in small cap companies.
Tax Implications on ICICI Prudential Bharat Consumption Fund Direct - Growth
1. Gains are taxed at a rate of 15% (Short-term Capital Gain Tax - STCG) if units are redeemed within 1 year of investment.
2. For units redeemed after 1 year of investment, gains of upto Rs. 1 lakh accruing from those units in a financial year shall be exempted from tax.
3. Gains of more than Rs. 1 lakh will be taxed at a rate of 10% (Long-term Capital Gain Tax - LTCG).
4. For Dividend Distribution Tax, the dividend income from this fund will get added to the income of an investor and taxed according to his/her respective tax slabs.
5. Also, for dividend income in excess of Rs 5,000 in a financial year; the fund house shall deduct a TDS of 10% on such income.
1. ICICI Prudential Bharat Consumption Fund - Direct Plan is Open-ended Thematic-Consumption Equity scheme which belongs to ICICI Prudential Mutual Fund House.
2. The fund was launched on Apr 12, 2019.
Investment objective & Benchmark
1. The investment objective of the fund is that " The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors. "
2. It is benchmarked against NIFTY India Consumption Total Return Index.
Asset Allocation & Portfolio Composition
1. The asset allocation of the fund comprises around 96.88% in equities, 0.13% in debts and 2.92% in cash & cash equivalents.
2. While the top 10 equity holdings constitute around 52.95% of the assets, the top 3 sectors constitute around 56.87% of the assets.
3. The fund largely follows a Growth oriented style of investing and invests across market capitalisations - around 0.0% in giant & large cap companies, 0.0% in mid cap and 0.0% in small cap companies.
Tax Implications on ICICI Prudential Bharat Consumption Fund Direct - Growth
1. Gains are taxed at a rate of 15% (Short-term Capital Gain Tax - STCG) if units are redeemed within 1 year of investment.
2. For units redeemed after 1 year of investment, gains of upto Rs. 1 lakh accruing from those units in a financial year shall be exempted from tax.
3. Gains of more than Rs. 1 lakh will be taxed at a rate of 10% (Long-term Capital Gain Tax - LTCG).
4. For Dividend Distribution Tax, the dividend income from this fund will get added to the income of an investor and taxed according to his/her respective tax slabs.
5. Also, for dividend income in excess of Rs 5,000 in a financial year; the fund house shall deduct a TDS of 10% on such income.
This Might Catch Your Interest
FAQs about ICICI Prudential Bharat Consumption Fund Direct - Growth
- Is it safe to invest in ICICI Prudential Bharat Consumption Fund - Direct Plan?As per SEBI’s latest guidelines to calculate risk grades, investment in the ICICI Prudential Bharat Consumption Fund - Direct Plan comes under Very High risk category.
- What is the category of ICICI Prudential Bharat Consumption Fund - Direct Plan?ICICI Prudential Bharat Consumption Fund - Direct Plan belongs to the Equity : Thematic-Consumption category of funds.
- How Long should I Invest in ICICI Prudential Bharat Consumption Fund - Direct Plan?The suggested investment horizon of investing into ICICI Prudential Bharat Consumption Fund - Direct Plan is >3 years. The suggested investment horizon is the minimum time required for holding investments in the fund to reduce its downside risk and ensure that the returns become more predictable.
- Who manages the ICICI Prudential Bharat Consumption Fund - Direct Plan?The ICICI Prudential Bharat Consumption Fund - Direct Plan is managed by Priyanka Khandelwal (Since Jul 01, 2022).
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