What World Cup 2026 Showed Us About The ‘OS’ Of Modern Sports Fandom
Tech companies increasingly leverage sports partnerships to show their products' real-time capabilities under public scrutiny and build fan engagement and brand affinity.
Accenture Survey Finds AI Investment Surging, But Operating Models Lag
Despite C-suite optimism and more investment, there's a big gap between AI aspirations and enterprise readiness. The answer? Savvy redesign of core processes and roles.
Cisco Live 2026 Fits Collaboration Into Cisco’s AI Platform Strategy
The tech giant is framing itself as the control plane for AI-driven enterprise infrastructure, with greater focus on how collaboration fits the "one Cisco" strategy.
OpenAI Flexes Enterprise Ambitions With Colin Fleming As Business CMO
The senior marketing hire reflects OpenAI’s plans to compete as a leading enterprise B2B platform and brand on par with the top global technology and services firms.
Microsoft Work Trend Index 2026 Shows AI Productivity Is Not Enough
The 2026 Work Trend Index shows that marginal AI productivity gains are outpacing organizational redesign that might harness AI for durable strategic advantage.