From the Editor

Last Updated Mar 10, 2026, 1:01am EDT

  • Xu Shihui is the chairman of Chinese snack and beverage maker Dali Foods Group.
  • Xu started out in the cookie business and took the food empire public in 2015. Today it is best known for its Copico potato chips, Heqizheng herbal tea and Haochidian soda crackers.
  • Citing reasons including unsatisfactory share performance, Xu took Hong Kong-listed Dali private in 2023 in a deal that values it at $6.6 billion.
  • Xu's daughter Xu Yangyang is a Dali vice president and executive director.
Wealth History
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list appearances

21

Personal Stats

Age
68
Source of Wealth
Snacks, beverages, Self Made
Residence
Quanzhou, China
Citizenship
China
Marital Status
Married
Children
2
Did you know
Xu works seven days a week and hopes his work style inspires other managers. (He met Forbes Asia in his office in 2016 during a national holiday.)
Xu is the son of a laborer who worked at Dali when it was a collective and amassed shares by turning the business around.
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