I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.
5 min read
This startup uses an AI copilot to help you make deeper professional connections. Read the pitch deck it used to raise $4M.
Goodword doesn't want to be the next LinkedIn. But it does want to disrupt how people maintain professional relationships.
7 min read
Read the deck a talent manager uses to help Hollywood pros pivot to the creator economy
Talent firm G&B Digital Management has been hosting creator economy classes for Hollywood pros as the TV and film industries face challenges.
4 min read
A veteran of the Peak TV era explains why Peak TV isn't coming back
Peak TV was great, and Kevin Reilly had a great seat during the Peak TV era. But that era is over and it's not coming back. Here's what's next.
6 min read
How Tubi thinks its free NFL stream on Thanksgiving can hook football fans on its quirky shows
Tubi has a free stream of Fox's Thanksgiving NFL game. The streamer's marketing chief shared how live events fit into its strategy.
3 min read
TikTok Shop had a major breakthrough heading into its Black Friday sprint
TikTok Shop is winning over household name brands like Disney, Samsung, and Ralph Lauren as it looks to ramp up holiday sales.
4 min read
A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete
The deal reflects the changing fortunes of Madison Avenue, an ad industry upended by new technologies, emerging competitors, and strained ad budgets.
4 min read
Streamers are offering generous Black Friday promos — but they're a double-edged sword
Streamers are once again offering big Black Friday sales, which are highly popular with customers. But media companies risk hurting their profits.
3 min read
Hardly anyone has the ESPN-Fox One bundle — but there's a key reason Disney might not care
ESPN Unlimited and Fox One have generated millions of sign-ups, but few customers want the bundle. That may be a bigger problem for Fox than Disney.
3 min read
Why Pinterest's CEO is betting the company's future on search
Pinterest CEO Bill Ready made search the company's north star. Will it take the platform further?
6 min read
young geniuses
Meet the 21-year-old former MrBeast staffer building an AI startup to help creators make viral videos
Palo, an AI startup helping creators make viral content, is launching out of stealth with $3.8 million raised.
4 min read
How Google is disrupting itself to beat OpenAI
When OpenAI unleashed ChatGPT, it awoke Google from its slumber. As Google now reimagines its business in the age of AI, big questions lie ahead.
9 min read
Inside Chips Ahoy's plan to win over Gen Z — with help from Netflix's 'Stranger Things'
Chips Ahoy's strategy to stay relevant with Gen Z includes a cross-brand collaboration with Netflix's "Stranger Things" and its first fruity flavor.
4 min read
Why Comcast could go all out to buy Warner Bros. Discovery
Paramount, Comcast, and Netflix are battling over Warner Bros. Discovery. Comcast may be more motivated to make a deal than David Ellison's Paramount.
5 min read
Seeking nominations for Business Insider's 2026 rising stars of brand marketing list — submit entries by December 23
We're highlighting up-and-coming brand marketers who have the potential to be the next generation of industry leaders.
2 min read
Bored of Google? Here are the smartest ways to search the web.
It's never been easier to quit Google search, as consumers turn to TikTok, Reddit, and ChatGPT to find answers.
7 min read
David Ellison's rapport with Trump could give him an edge in the Warner Bros. Discovery bidding war
David Ellison's Paramount Skydance wants to buy Warner Bros. Discovery. A pairing of their streamers could challenge Netflix and Disney.
5 min read
Is Middle Eastern oil money going to finance a blockbuster Hollywood bid?
A few years ago, it would have been hard to imagine Saudi Arabia — or any Gulf state — owning a piece of a US media giant. Now, it might happen.
5 min read
What do MrBeast and Netflix have in common? They're both jumping into theme parks.
Netflix's and MrBeast's theme parks offer immersive experiences, meeting demand for interactive and IRL entertainment.
6 min read
Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry
Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.
4 min read
Sick of AI videos? TikTok has a new tool to keep them out of your feed.
TikTok is improving its AI detection and releasing a new tool that lets users choose how often they see AI-generated videos.
2 min read
Inside Business
The new SEO is GEO — and no one really knows the rules
A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new strategies are effective.
9 min read
Exclusive
This AI startup advised Congress on the security risks of TikTok and DeepSeek. Read the pitch deck it used to raise $14M.
Read the Series A pitch deck for Feroot, a Canadian cybersecurity startup that builds AI agents that scan code to ensure regulatory compliance.
5 min read
Disney and YouTube TV have made peace, but you can expect more blackouts in 2026
Disney and YouTube TV reached a deal after a long blackout, but sports fans may miss out if more carriage disputes pop up next year.
4 min read
I attended a class for TV and movie pros looking to work in the creator economy. Here were my 5 key takeaways.
I shared my top takeaways of an industry 'master class' to help Hollywood vets pivot to the creator economy as traditional film and TV decline.
6 min read
A new generation of media startups is built to survive 'Google Zero'
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.
11 min read
Disney and YouTube TV have reached a deal after a costly, lengthy blackout
After a two-week dispute, Disney and YouTube TV came to terms on a carriage deal that ends a blackout for channels like ESPN and ABC.
3 min read
MrBeast revealed how much of his $5 billion company he owned in a deposition last year
YouTube's top creator, MrBeast, operates a variety of business lines, including a content studio and a chocolate brand.
2 min read
YouTube TV sports fans are staring down the barrel of another weekend blackout
The consensus among most experts was that the Disney-YouTube TV fight wouldn't last long. Now, execs are warning there isn't an end in sight.
2 min read
Why Reels' $50 billion business is great for Meta, but not creators
Reels is on track to generate $50 billion a year. Even better for Meta: It gets all of its content for free, or close to it. Why do creators do it?
4 min read
Sports pirates just got some bad news
Amazon's latest FireTV Stick only allows apps from its app store. It's one way it's cracking down on pirated content, including sports streams.
3 min read
Disney didn't mention 'diversity' in its annual report for the first time since 2019
Disney didn't mention "diversity" or "DEI" in its annual report. It has revamped its DEI efforts this year, focusing on the phrase "belonging."
6 min read
Disney CEO Bob Iger wants people to use AI to make their own content for Disney+
Disney CEO Bob Iger said AI could enhance Disney+ by enabling user-generated content, interactivity, and deeper engagement.
2 min read
Disney just told investors it doesn't know how long its YouTube TV fight will last
Disney said that it "cannot predict how long this service blackout will last," referencing its long-running dispute with YouTube TV.
3 min read
How using Instagram's Edits app could help you get more views on your videos
Meta wants creators using Instagram's new app Edits. We spoke with a Meta exec about the app's growth.
4 min read
NY AG Letitia James rallies for fired Condé Nast workers, telling the company, 'I'll see you in court'
NY Attorney General Letitia James joined a Condé Nast union rally, protesting recent firings that followed a staff confrontation with HR.
3 min read
Amazing stat: Only half the homes in America have cable TV anymore
For years, cable TV execs said they saw no evidence of cord-cutting. Not anymore.
2 min read
OpenAI lost a court battle against the New York Times — now it's taking its case to the public
OpenAI criticized the New York Times for wanting to review 20 million ChatGPT logs. It didn't mention a judge already ruled against the AI company.
4 min read
Disney's fight with YouTube TV is tied for its longest blackout ever — and faces a big test on Thursday
The Disney-YouTube TV fight is on day 13. One analyst expects a deal before Disney's earnings report.
3 min read
Reddit's cofounder had a bad feeling about giving data to 'cunning' Sam Altman
Alexis Ohanian said on a podcast that OpenAI's Sam Altman wanted access to Reddit's data a decade ago.
4 min read
A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation
Richard Foster, a longtime WPP exec who rose to become CEO of Motion Content Group, filed a lawsuit against the ad agency giant.
7 min read
Exclusive
Leaked Paramount memo reveals exactly how its 5-day RTO push will work
Paramount Skydance's five-day return-to-office push is coming into focus. Read the memo Paramount's "RTO Task Force" sent to employees about the plan.
5 min read
TikTok Shop is one of the fastest-growing brands in the US, as social shopping hits the mainstream
TikTok Shop was the third fastest growing brand in a new Morning Consult report, as social-commerce surges.
2 min read
Here's another sign that the days of free streaming trials are coming to an end
Paramount+ is retiring its free trial, as have rivals Netflix and Disney+. Free trials have become rare, though Hulu and Prime Video still offer them.
3 min read
Exclusive
Visa is diving deeper into the creator economy with new AI-powered financial tools
Credit card giant Visa is deepening its relationship with creators by launching a new set of tools in partnership with the startup Karat Financial.
3 min read
I went to Netflix House, the streamer's new bet on IRL experiences with a 'One Piece' escape room and 'Stranger Things' game
Netflix House, a new immersive experience from the streaming company, is set to open in Pennsylvania this week. Other locations are on the way.
6 min read
Paramount Skydance says 600 employees took severance and quit instead of returning to the office
Paramount Skydance told its employees to return to the office, or quit. About 600 employees took a severance package, costing Paramount $185 million.
2 min read
Disney is losing $30 million every week the YouTube TV blackout lasts, Morgan Stanley says
Disney and Google are in a standoff over YouTube TV rates. Morgan Stanley estimates Disney is losing about $4.3 million each day.
3 min read
Netflix wants 50+ shows as part of its big podcast push, but winning creators from YouTube won't be easy
Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.
5 min read