I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.
5 min read
How Tubi thinks its free NFL stream on Thanksgiving can hook football fans on its quirky shows
Tubi has a free stream of Fox's Thanksgiving NFL game. The streamer's marketing chief shared how live events fit into its strategy.
3 min read
TikTok Shop had a major breakthrough heading into its Black Friday sprint
TikTok Shop is winning over household name brands like Disney, Samsung, and Ralph Lauren as it looks to ramp up holiday sales.
4 min read
A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete
The deal reflects the changing fortunes of Madison Avenue, an ad industry upended by new technologies, emerging competitors, and strained ad budgets.
4 min read
Why Pinterest's CEO is betting the company's future on search
Pinterest CEO Bill Ready made search the company's north star. Will it take the platform further?
6 min read
Samsung CMO says AI connects your home, empowers young geniuses, and improves daily life
Samsung showcases AI-powered smart home connectivity, student STEM competitions, and personalized device benefits, according to CMO Allison Stransky.
4 min read
Seeking nominations for Business Insider's 2026 rising stars of brand marketing list — submit entries by December 23
We're highlighting up-and-coming brand marketers who have the potential to be the next generation of industry leaders.
2 min read
What do MrBeast and Netflix have in common? They're both jumping into theme parks.
Netflix's and MrBeast's theme parks offer immersive experiences, meeting demand for interactive and IRL entertainment.
6 min read
Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry
Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.
4 min read
Inside Business
The new SEO is GEO — and no one really knows the rules
A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new strategies are effective.
9 min read
I attended a class for TV and movie pros looking to work in the creator economy. Here were my 5 key takeaways.
I shared my top takeaways of an industry 'master class' to help Hollywood vets pivot to the creator economy as traditional film and TV decline.
6 min read
A new generation of media startups is built to survive 'Google Zero'
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.
11 min read
Meta's CMO says Big Tech's soaring spending on AI is 'aggressive, but not crazy'
In an interview with Business Insider, Meta's Alex Schultz said AI helped the company pivot from connected to "unconnected" content feeds.
4 min read
Disney CEO Bob Iger wants people to use AI to make their own content for Disney+
Disney CEO Bob Iger said AI could enhance Disney+ by enabling user-generated content, interactivity, and deeper engagement.
2 min read
NY AG Letitia James rallies for fired Condé Nast workers, telling the company, 'I'll see you in court'
NY Attorney General Letitia James joined a Condé Nast union rally, protesting recent firings that followed a staff confrontation with HR.
3 min read
A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation
Richard Foster, a longtime WPP exec who rose to become CEO of Motion Content Group, filed a lawsuit against the ad agency giant.
7 min read
PayPal's chief corporate affairs officer on how Venmo is helping college athletes get paid, and the rise of agentic commerce
In a video interview, Amy Bonitatibus, Paypal's head of corporate affairs, shares how Venmo helps college athletes get paid, while PayPal explores agentic commerce.
4 min read
Retailers can't afford to wait. Take these 3 actions now to attract ready-to-buy holiday shoppers.
Maximize holiday sales and capture ready-to-buy holiday shoppers using Google and YouTube's proven advertising platforms.
8 min read
Exclusive
Visa is diving deeper into the creator economy with new AI-powered financial tools
Credit card giant Visa is deepening its relationship with creators by launching a new set of tools in partnership with the startup Karat Financial.
3 min read
Netflix wants 50+ shows as part of its big podcast push, but winning creators from YouTube won't be easy
Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.
5 min read
Another 'Monday Night Football' blackout on YouTube TV is looming, and Eagles fans aren't the only ones upset
Football fans with YouTube TV may miss another "Monday Night Football" matchup as Disney and Google negotiate, and advertisers are also out of luck.
3 min read
I was laid off at Disney. Then I rebooted my entertainment career thanks to micro dramas.
ReelShort and other mini-drama apps are helping Hollywood vets like Erik Heintz make a living.
4 min read
5 Hollywood companies from Fox to Disney that are looking to capitalize on soapy 'micro dramas'
Fox, Disney, and others are investing in micro dramas, a mobile-first format, to engage new audiences.
4 min read
Disney is losing its PR war with YouTube TV. Here's why.
Disney has painted itself as the underdog, but some polling suggests YouTube may have the upper hand.
4 min read
Advertisers are stuck in the middle of the Disney-YouTube TV showdown, and they want answers
Ad buyers said Disney hasn't yet offered details on how advertisers could be compensated for ratings shortfalls.
3 min read
I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.
Chime's top marketer said AI tools will help the company reduce agency costs by "millions" in the next couple of years.
6 min read
These charts show who's benefiting from the ESPN blackout on YouTube TV
Since YouTube TV's Disney blackout started, some sports fans have been getting their fix on Sling TV, Fubo, and others, Apptopia data shows.
2 min read
Netflix's ads chief describes the area of the business she's most excited about and why
Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.
3 min read
This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video
Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the wheels on the trucks.
5 min read
Disney is fighting an uphill battle against Google's YouTube TV — but has its own advantages
Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.
3 min read
Exclusive
The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.
Meet Anthony Potero and Talia Schulhof, the 24-year-old cofounders of Pufferfish: a new marketing firm that wants to help brands go viral.
5 min read
Canadians take to social media to debate their prime minister's apology to Trump over anti-tariffs ad
The r/Canada subreddit lit up with over 1,200 comments after Carney said he apologized to Trump over the ad, which had derailed trade talks.
4 min read
Here are all the Disney channels you can't see on YouTube TV
Disney content has gone dark on YouTube TV because of a spat between the companies. Here's a list of all the affected Disney channels.
2 min read
Meta's AI tools are going rogue and churning out some very strange ads
What do a granny, a contorted leg, and a flying car have in common? They're all bizarre ads recently whipped up by Meta's generative AI.
5 min read
Amazon's TV and movie arm was hit during the company's broad layoffs. Here's what we know.
Amazon MGM Studios was impacted by the broader layoffs announced Tuesday as the company leans into AI technology.
2 min read
Read the pitch decks of 11 startups looking to disrupt advertising and marketing with AI
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.
3 min read
Exclusive
Mars is set to eliminate the role of its top media exec
Mars recently completed a six-month review of its $1.7 billion media account, selecting Publicis. It's now set to eliminate exec Ron Amram's role.
2 min read
Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road
A portion of Corporate America is proud to tell you how it's avoiding AI. But executives' deep buy-in of the tech might make its arrival unstoppable.
6 min read
Inside Business
The hot new trend in marketing: hating on AI
Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.
5 min read
Soapy, low-cost micro dramas are exploding in the US, challenging Hollywood streamers like Peacock and HBO
Bite-sized episodes about billionaires and vampires viewed on emerging apps are mounting a big challenge to Hollywood streamers like HBO and Peacock.
12 min read
Exclusive
See the pitch deck this AI studio used to raise $12 million to become the 'Y Combinator for IP'
Wonder Studios raised $12M to expand in the US and bring AI tools to Hollywood. Its pitch deck lays out its case to investors.
5 min read
The $160 billion martech industry can't answer a simple question: How does it make its customers money?
A new McKinsey report, based on a survey of more than 200 senior marketers, found that CMOs struggle to explain how their martech stacks add value.
5 min read
Aerie's promise not to use AI in ads is its most popular Instagram post in a year
Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.
3 min read
Read the 7-page pitch deck an AI marketing tech startup used to raise $6.6 million
Epiminds is a new AI marketing tech startup cofounded by ex-Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.
4 min read
New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.
Heineken USA's marketing VP told Business Insider that "a refreshing social life matters more than we realize."
3 min read
Warner Bros. Discovery slaps a for-sale sign on the entire company ahead of spinoff plans; stock soars 10%
Warner Bros. Discovery is open to a sale of the entire company amid unsolicited interest and cable spinoff plans, with a potential bid from Paramount Skydance.
5 min read
Exclusive
This startup is building an agentic AI platform for advertisers. See the pitch deck that helped it raise $12M.
AdsGency wants to disrupt the traditional ad agency industry by automating ad campaigns across Meta, Google, TikTok, and other platforms.
4 min read
The ad industry's new pitch: being human is its superpower
As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ads on human stories.
5 min read
NBC News cuts 7% of staff as it prepares to separate from MSNBC and CNBC. Read the memo to employees.
NBC News began cutting 7%, or about 150 of its roughly 2,000-person staff, as it gears up to operate independently of MSNBC and CNBC.
3 min read