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Noor Lobad

Beauty Editor, News, Features & Social

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Noor Lobad is beauty editor, news, features and social at WWD and Beauty Inc. In her role, she publishes a weekly data column assessing the industry's most pressing themes while also breaking news and analyzing trends. Prior to joining WWD, Noor covered fashion, music and culture at publications including L'Officiel USA and HotNewHipHop.

More From Noor Lobad

At New York Fashion Week, Beauty Was All About the Diva

Across shows including Conner Ives, Diane von Furstenberg and Christian Cowan, party-girl glam was so back.

All the Beauty Retail Expansions of 2026

The latest beauty retail expansions to know.

The Prestige SPFs That Ruled the Summer

Supergoop's grasp on the category is holding strong, but emerging K-beauty and skin care-infused offerings…

EXCLUSIVE: Tommy Hilfiger’s Plans for a Women’s Fragrance Comeback

Thirty years after Tommy Girl debuted to chart-topping success, the designer is launching his first new…

Bob Mackie, Famously Over-the-top Fashion Designer, Dies at 87

Known for dressing stars like Cher and Diana Ross, Mackie spent decades lighting up film, TV and red carpets…

Wizard Wellness Raises $1 Million, Unveils First Celebrity Campaign

The next-gen allergy care brand, launched in January by beauty veteran Lorne Lucree, is in expansion mode.

Rosalía Celebrates Calvin Klein Euphoria Fragrance at NYFW Party

The brand hosted an intimate party in the West Village just hours after its spring 2027 collection made its…

Eight Insiders on the Beauty Products That Get Them Through Fashion Week

Olympia of Greece, Louis Pisano, Yumi Shin and more share their tried-and-true items.

Carisa Janes’ New Beauty Concept Store Wants Guests to Linger

The Hourglass Cosmetics founder is opening a flagship in New York for her two newest brands, Outside In and…

In the GLP-1 Era, Dessert Is Better Worn Than Eaten

Gourmand fragrances are booming, from rich, decadent confections to juicy fruits and barely-there sweets…

Who Will Be TikTok Shop’s Next Breakout Beauty Brand?

The platform's fastest-growing brands this year so far span categories from body care to press-on nails and…

The ‘Cult’ of Biologique Recherche Comes to New York — Permanently

Following a pop-up in SoHo last year and a slate of global retail expansions, the French luxury skin care…

When Can Beauty Retailers Be Friends?

A slew of cross-retailer partnerships — Sephora's TikTok Shop launch being the latest among them — points to…

The Fragrance Foundation to Honor David Greenberg

The L'Oréal USA chairman will be honored with the organization's 2026 Circle of Champions award.

Behind MAC Cosmetics’ New ‘We All Wear MAC’ Campaign and Skin Tint Launch

One year after his viral "I Only Wear MAC" campaign, creative director Nicola Formichetti has tapped stars…