Latest in Color Cosmetics
Behind MAC Cosmetics’ New ‘We All Wear MAC’ Campaign and Skin Tint Launch
One year after his viral "I Only Wear MAC" campaign, creative director Nicola Formichetti has tapped stars…
EXCLUSIVE: Fara Homidi Dips Into Mascara
In a conversation with WWD, the eponymous founder talks category play and slowing the pace of innovation.
EXCLUSIVE: Charlotte Tilbury Unveils Next Chapter of Airbrush Flawless With Jerry Hall, Grace Van Patten and More
Designed to blur, bake, brighten and build, the franchise has inaugurated two additions, the Airbrush…
The Artistry-led Makeup Brand Target Is Betting On Next
Kim Baker's Glamazon Beauty will bow at the retailer as part of Target's plan to make it in prestige beauty…
Rimmel London Signs First Soccer Deal With Chelsea FC Women
The deal is an extension of Rimmel's recent push into sport-led storytelling through partnerships, social…
Fenty Beauty Reinvents Foundation: Rihanna Unveils Pro Filt’r Fluid Flex Formula
The brand introduces a revamped foundation formula with enhanced shade inclusivity, launching Sept. 4.
Tower 28 Enters Foundation Category
Debuting Aug. 20, the brand's first foundation is designed for sensitive skin and will launch globally at…
Beauty Historian Erin Parsons Launches the Makeup Archive She Always Dreamed Of
The online museum displays and details more than 1,500 rare beauty products Parsons has collected over the…
EXCLUSIVE: Pat McGrath, Nicolas Ghesquière Team for Louis Vuitton’s First Beauty Collaboration
It marks the first time Louis Vuitton La Beauté product packaging features the house's Monogram canvas.
EXCLUSIVE: Saie Enters the Eye Shadow Category
Inspired by 1990s minimalism, the new SuperSuede Bake collection campaign is fronted by Danish supermodel…
MAC Cosmetics’ Next Creative Muse? Jean-Michel Basquiat
MAC has teamed with the late artist's family and estate to launch a limited-edition collection inspired by…
E.l.f. Beauty Raises Fiscal 2027 Outlook, With Full-year Sales Forecast Fast Approaching $2B Milestone
The beauty company, which owns the eponymous E.l.f. Brand, Naturium and Rhode, has pushed up its full-year…
EXCLUSIVE: Bubble and E.l.f. Cosmetics Launch Limited-edition Hybrid Holy Grails Collection
Available exclusively at Target, the product trio marries hero innovations from both brands in one bottle.
Westman Atelier Launches Suprême Bio-Complex Liquid Foundation
The new $69 foundation, developed with exosome technology and skin care-infused ingredients, marks a major…
Dibs Beauty Aims to Disrupt Concealer Category With Dual-ended Edit Stick Launch at Ulta Beauty
The brand unveils its biggest launch yet with a 20-shade concealer and brightener duo, marking a significant…