Ad Server Knowledge Base and Documentation

  • Getting started with the ad server

    Want to use an ad server but don't know where to start? Watch this quick overview of the interface and read our tips on how to start with Adserver Online.
  • How to start an ad network using Ad server platform

    Introduction There are different approaches and opinions on how to start an ad network and what it actually is. But this article will introduce you to the Adserver.Online team's vi...
  • What is an ad server and who can benefit from it?

    Ever asked yourself what's an ad server and why you need it? In this article we explore what is an ad server and who may benefit from using one.
  • VAST Video Ad Serving

    Video ad serving has become one of the most important technologies in digital advertising, helping publishers, advertisers, and streaming platforms deliver VAST video ads across we...
  • Assigning ads to zones

    In managing your ads, it is essential to understand how the ad server decides on what ads to display in each particular zone. There are several ways to Adserver.Online manages to a...
  • How to increase fill rate using Tiers

    Adserver.Online allows its users to split their ad campaigns into separate levels (tiers). In this article, we will explain how to use this feature and how to increase your fill ra...
  • How to configure conversion tracking

    Conversion tracking might be vital in estimating and measuring the success of your ad campaigns. And it's an absolute must when you run CPA (cost-per-action) based campaigns. Here,...
  • White-label Options

    Platform users can use several white-label advertising options on their ad servers. Therefore, you might consider utilizing these white-label features to enhance your brand awarene...
  • Advertising Auction Models

    Adserver.Online chooses ads for display from the ads assigned to a particular zone. When ads compete for an impression/click, an ad server runs an auction to choose a winner. Adser...
  • Ad Code Integration Guide

    An ad code (also called an ad tag) is a JavaScript snippet used by the ad server to deliver and track ads on your website or application. Each advertising zone in your  Adserver.On...