Core Tracking Features
Built for advertising analytics, attribution, and event tracking workflows.
Smart Links
Redirect visitors to landing pages using configurable targeting and routing rules.
Impressions & Clicks
Track impressions and clicks using ad tags and tracking pixels.
Conversions
Track conversions using server-to-server postbacks and conversion tracking endpoints.
Video Events
Track VAST events such as start, quartiles, completions, and other video engagement metrics.
Traffic Quality Filters
Filter invalid or artificial traffic from reporting using built-in traffic quality filters.
Reporting API
Access tracking and reporting data programmatically using REST APIs.