Why Us?
- WebMD is the most trusted healthcare website* with more than 25 years of leadership in digital health publishing
- Our panel is built from and continuously reinforced by highly engaged WebMD subscribers, not patients and caregivers sourced for healthcare research
- Coverage across more than 500 conditions and ailments
Core Capabilities
Recruitment
Targeted sourcing of patients and caregivers for quantitative and qualitative studies
Survey Programming & Hosting
End-to-end support with survey programming, hosting, and data tabulation services
Market Research Solutions And Analysis
Integrated, end-to-end solutions to maximize engagement and retention
Validation & Quality Controls
- Manual review of panelists, including contact data verification prior to participation
- Double opt-in verification to confirm participant intent
- Third-party fraud detection tools to identify and eliminate invalid responses
- Extensive medical recruitment risk, lower dropout responses, and higher compliance ensures the most diverse insights
Who we reach: Patients and Caregivers (Adult and Pediatric)
- Cardiovascular, cancer, chronic respiratory, diabetes
- Neurological, musculoskeletal, infectious, kidney diseases
- Autoimmune conditions (e.g. lupus, rheumatoid arthritis, obesity-related disorders, substance use disorders)
- Substance use disorders
- Emerging healthcare concerns and rare diseases
Meet the team
Audrey Rosen
Vice President
Market Research
Audrey brings over 25 years of client management and market research experience to WebMD, leveraging both syndicated and quantitative solutions to solve client business issues. She has extensive experience with health care, consumer packaged goods and retailer research. Audrey focuses on providing her clients with an integrated solution to their business needs by leveraging her knowledge of many different types of data sources including custom research as well as scanning, loyalty card, digital and panel information.
Heather Sigman
Executive Director
Market Research Operations
Heather's 20+ years of experience have allowed her to expertly manage and direct a multitude of market research operations. She has successfully launched a vast array of new technology-based market research products and has led the process execution of each one of those products
Barbara Leinheiser
Senior Director
Strategic Accounts
Barbara is a dedicated and knowledgeable member of the WebMD team with over 20 years of pharmaceutical and biotechnical experience. Throughout her time with WebMD, Barbara has applied her expertise of market research practices and pharmaceutical industry data to the full life-cycle delivery of hundreds of internet-based market research instruments – focusing on KOL identification/mapping studies.
Diptri Mistry
Director
Market Research
Dipti has 20+ years of primary and secondary healthcare market research operations and client service experience. She is a solutions oriented manager who is able to provide the client with added value and consulting knowledge during the proposal and execution stages of a market research project. She is constantly identifying and implementing ways to deliver a higher level of service to our clients.
Ambika Sikka
Senior Manager
Market Research
Ambika has 13 years of quantitative and qualitative market research experience in the pharmaceutical industry within domestic and international markets. She has spearheaded business relationships with several high profile clients and is focussed on constant business improvements to streamline operations and provide "best in class" service to our clients.
Peter Tiberia
Director
Market Research
Pete has 30+ years of experience in all facets of market research, product development, pricing and business development. He is highly collaborative and able to design effective methodologies and coordinate the efforts of his clients to achieve project goals.
Request a Quote
We can design a customized patient recruitment and fieldwork plan to deliver timelines, improve data quality and reduce overall budget.