Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Jul 13-14
2026
Conference - Glen Cove, New York
The 2026 IAB Video Leadership Summit convenes senior leaders across the video ecosystem for a strategic, working forum to shape the future of digital video and CTV. Building on insights from the IAB Annual Leadership Meeting and last year’s summit,...
Jul 14-15
2026
Conference - Glen Cove, New York
The 2026 IAB Measurement Leadership Summit brings together senior data, analytics, and measurement leaders for a strategic forum focused on advancing how the industry defines and delivers marketing performance. Grounded in insights from the
Nov 18
2026
Workshop - IAB
Despite its reach, engagement, and proven ROI, digital audio is one of the most underutilized channels in media planning. This is due to often being excluded or underrepresented in Marketing Mix Models (MMM) because of inconsistent, incomplete data. ...
FREE - IAB+ Member
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