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Overview

IAB sets the standard for industry insights. Now put that expertise to work for your business, with quick, actionable results.

IAB Insights Engine is a survey-based research platform powered by Attest that enables companies to gain real-time intelligence from consumers and B2B professionals into:

  • Brand metrics like awareness, perception, purchase intent
  • Attitudes towards emerging trends
  • Demand for new ad formats, features, and pricing strategies
  • Feedback on pitches, proposals, or GTM narratives
  • Industry sentiment during periods of market disruption
  • And more

Reach out to [email protected] to get started.

Benefits

Benefits


  • Impartial data: Partnering with IAB means objective, unbiased results
  • Fast: Get insights more quickly than with traditional partners
  • Cost-Efficient: Lower-priced than other research vendors. Brands, agencies, and IAB+ members can run a test study for free!
  • Scalable: Access to 150MM+ respondents across 59 countries, B2C and B2B

Case Studies & Learnings

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