Ghost makes it possible to publish content online with a website, and to deliver your content via RSS feeds and email newsletters. Now, we’ve added a brand new way to distribute content, grow your audience, and expand your network — directly from your Ghost website.
What is the social web?
The social web is a new technology that allows people across different open social platforms to follow, like, reply and interact with one another in real-time.
You’re probably already using social media platforms like X (formerly Twitter), Facebook, and others to share your content and promote your brand. It’s a strategy that can work well but there's a catch. These platforms (and their user data) are owned by a single company.
This means that anyone wanting to interact with you needs to also have an account on the same platform. As a publisher, you’re also at the mercy of their algorithms. They decide who sees your content and who doesn’t.
And, algorithms change all… the… time.
The social web is different. For a start, it’s open and decentralized which means no one company controls it. Instead, you're able to build a social connection to your fans and peers across platforms — directly from inside Ghost. Your audience is no longer limited only to people who use the same platform as you.