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A world where every business can sell at
first sight

Our mission

Giving e‑commerce businesses superpowers to create visuals that help them grow

Why good visuals matter

The best product visuals don't just catch the eye, they build trust by answering the question every buyer is silently asking: does this really work for me? When visuals stay true to the product and speak directly to each person's unique needs, recognition is instant. The care behind the product becomes the confidence to buy it. That's how more businesses get to exist, and how more ideas become products people actually buy.

Where it began

In 2019, our co-founder Matt was working as a product manager at GoPro when the marketing team urgently needed new visuals for an app feature. With the designer out of office, he spent hours manually tracing edges with a lasso tool. By the time he finished, one thing was clear: there had to be a better way.


Months later, those early frustrations turned into action. Matt partnered with Eliot Andres—an engineer who recognized the potential of AI early on—to build that better way. Together, they co-founded Photoroom.

The scale we work at

7 billion images

Per year

1 million brands

Creating visuals with Photoroom

#1 mobile app

Across 40+ countries

1M+ businesses selling more with Photoroom

For teams that ship at scale

Built for visual production at scale

    • Batch editing at catalog scale: Thousands of images in one job, from the web app or the API.

    • Automated QA, not manual review: Brand rules apply on upload, so checks that took hours run in minutes.

    • One master image, every channel: Marketplace, DTC, resale, and delivery formats from a single run.

    • One queue for every source: PIM, DAM, API, seller, and supplier inputs all flow into the same pipeline.

    • Brand Kit locks your rules: Backgrounds, padding, colors, logos, and formats applied automatically, with role-based access.

    • Edits that stay true to the product: Models built for e‑commerce hold the real product, so what ships matches what arrives.

    • Backed by Enterprise Guarantee: Pay only for outputs that pass your fidelity criteria set upfront. Anything that doesn't is regenerated or credited back.

    • Custom AI models tuned to your catalog: Trained on your products and brand rules, on Enterprise contracts.

    • A REST API that adopts new models: Endpoint-level control with your Brand Kit rules applied, so the same workflow runs as models evolve.

    • Connects to your stack, across every surface: Native PIM, DAM, and cloud connectors, on API, web, and mobile.

    • Usage dashboards: Track credits per key, feature, and user, with alerts before exhaustion.

Thousands of images live in minutes, not launch cycles

Join our team

Every day, millions of businesses use what we build to show their products at their best. If you want to work with the team that gives e‑commerce businesses superpowers to create visuals that help them grow, we'd like to meet you.

See openings

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