Urban Company Share Price | IPO Listing Highlights: Stock ends at ₹169 apiece on NSE, 64.08% premium to IPO price

Urban Company share price ended listing day at ₹169 on NSE, a 64.08% premium to the IPO price of ₹103, and at ₹167.05 on BSE, a 62.18% premium.

1. Multi-category, hyperlocal, home services marketplace benefits from network effects

2. Established brand trusted by consumers

3. Improved quality of service professionals through in-house training and access to tools and consumables

4. Robust technology platform powering service fulfilment, consumer growth and service professional empowerment

5. Innovation and product development capabilities

6. Scale and technological capabilities have helped the company achieve profitability

1. Multi-category, Hyperlocal, Home and Beauty Services Marketplace Benefiting from Network Effects.
2. Established Brand Trusted by Consumers.
3. Improved Quality of Service Professionals through In-house Training and Access to Tools and Consumables
4. Robust Technology Platform Powering Service Fulfillment, Consumer Growth, and Service Professional Empowerment

"We are thrilled to celebrate Urban Company’s IPO – a landmark moment for the company, its exceptional team, and India’s vibrant technology ecosystem. Since our first investment in 2021, we have watched Urban Company evolve from a ground-breaking initiative into a category-defining platform, transforming how millions of people access trusted home services.

This IPO is more than a listing; it is a milestone in the coming of age of India’s digital economy. At Prosus, we are proud to back companies that are reshaping industries, creating opportunities, and building long-term value. Our continued investment in Urban Company reflects our deep conviction in the company’s future and in India’s extraordinary growth story."

"Urban Company’s blockbuster debut, soaring 74% and touching nearly a $3 billion valuation, signals strong investor conviction in India’s fast-scaling home services economy. The overwhelming subscription and premium listing underscore that investors view Urban Company not just as a tech platform, but as a structural long-term play on digital adoption and the formalization of an unorganized sector. Short term investors can look to exit with listing gains. Long term investors can hold and wait for attractive price to accumulate more,” said Gaurav Garg, Lemonn Markets Desk.

“Urban Company made a strong debut on September 17, listing at ₹162.25 on NSE and ₹161 on BSE—about 58% above the ₹103 issue price—taking its opening market capitalization to nearly ₹25,300 crore. The ₹1,900-crore IPO ( ₹472 crore fresh issue and ₹1,428 crore offer for sale) was among 2025’s most sought-after listings, drawing bids of over ₹1.1 lakh crore.

The sharp premium reflects investor conviction in the company’s leadership in the tech-enabled home-services space, backed by a trusted brand and improving unit economics. The stock briefly extended gains post-listing, underscoring robust demand,” said Harshal Dasani, Business Head, INVAsset PMS on Urban Company.

"Urban Company amazing debut at ₹162.25 listed at a 57.5% premium over its issue price of ₹103. The IPO was well subscribed overall at 108.98 times, led by a strong QIB subscription of 147x. Urban Company Ltd. is a tech-enabled marketplace for home and beauty services and operates in 51 cities in India, UAE and Singapore.

Demand for organized services continues to rise in urban India and beyond, granting ample runway for Urban Company. Investors who get IPO should consider holding the stock for the long term. On the other hand, those who didn’t get shares in the IPO can buy when price decline," said Master Capital Services.

Urban Company actively explores opportunities in underserved markets and has introduced new service categories like InstaHelp in select micro-markets. Leveraging its operational insights, it launched water purifiers and electronic door locks under the 'Native' brand, with Native RO purifiers offering the lowest total cost of ownership among leading Indian brands in Fiscal 2025.

1. Heavy competition from traditional offline players: Urban company ltd. faces two sided competition, which is attracting and retaining both consumers and service providers.
2. Consumers and service can easily circumvent the company’s platform: Although this compromises safety and potentially quality.

Urban Company operates as an online full-stack home services marketplace, enabling consumers to order various home and beauty services delivered by trained and independent service professionals. The company serves a Serviceable Addressable Market (SAM) in India's top 200 cities worth ₹177,000-185,000 crore (US$21 billion) as of FY2025, primarily targeting middle to high-income households. In FY2025, approximately 4 million households utilized Urban Company's services in India. The company aims to deepen penetration in existing markets, expand service categories, and grow its presence in new cities within the top 200 Indian cities.

"Strong listing was above our expectations; despite listing pop, Urban Company presents a compelling long-term structural story and can serve as a proxy for the growing demand in the home services segment across its key geographies.

Accordingly, we continue to recommend allotted investors who can take near term risk to HOLD the stock from a long-term investment perspective, keeping in mind the inherent market risks. For non-allotted investors, a ‘Wait and Watch’ approach is advisable to assess any post-listing dip as a potential entry point," said Prashanth Tapse, Sr VP Research – Research Analyst at Mehta Equities Ltd.

1. Market Dominance in a Fragmented Sector
2. Strong Growth and Profitability
3. Diversified Business Model
4. Powerful Network Effects
5. Scalable International Expansion

"Urban Company Ltd. made a remarkable debut on the Indian stock exchanges today, The stock opened at ₹162.25 on the NSE, reflecting a 57.5% premium over its IPO issue price of ₹103. Urban Company, formerly known as UrbanClap, is a leading tech-enabled home services platform offering a wide range of services, including beauty and wellness, appliance repair, cleaning, and maintenance.

In FY25, Urban Company reported Revenue ₹1,144 crore (38% YoY growth) and ₹240 crore (a significant turnaround from a ₹93 crore loss in FY24). For those who received allotment, consider book partial profit and hold rest for long-term gains with sl of 120," said Shivani Nyati, Head of Wealth at Swastika Investmart Ltd.

Urban Company shares extend gains post robust listing. The stock was trading at ₹170.76 per share on NSE, marking a 4.94% increase at 10:15 IST, and at ₹170.25 per share on BSE, showing a 5.75% rise.

Urban Company share price made a bumper debut on the bourses today. On NSE, Urban Company share price opened at ₹162.25 per share, 57.52% higher than the issue price of ₹103. On BSE, Urban Company share price today opened at ₹161 apiece, up 56.31% than the issue price.

Urban Company IPO subscription status 58.26 times so far on the last day of bidding on Friday. The portion for non-institutional investors fetched 65.43 times subscription, while the category for Qualified Institutional Buyers (QIBs) got subscribed 62.99 times. Retail Individual Investors (RIIs) part received 33.76 times subscription.

“The issue witnessed overwhelming investor interest, being oversubscribed by more than 103 times overall. The IPO’s grey market premium (GMP) currently stands at around ₹52 per share, suggesting a potential listing at approximately ₹155, nearly 51% higher than the upper price band, reflecting strong demand and positive market sentiment,” said Shivani Nyati, Head of Wealth at Swastika Investmart Ltd.

“Given the high subscription levels and current positive market sentiment, we anticipate a strong listing gain in the range of 40–50% or higher, depending on market trends on listing day. However, beyond the immediate listing pop, Urban Company presents a compelling long-term structural story and can serve as a proxy for the growing demand in the home services segment across its key geographies,” said Prashanth Tapse, Sr VP Research – Research Analyst at Mehta Equities Ltd.

Urban Company IPO GMP is ₹51. This indicates that Urban Company share price is trading at a premium of ₹51 in the grey market, according to investorgain.com.

Considering the upper end of the IPO price band and the current premium in the grey market, the estimated listing price for Urban Company shares is ₹154 apiece, which is 49.51% higher than the IPO price of ₹103.

The grey market trends over the past 16 sessions signal an upward trend and a likely solid debut. The minimum GMP for Urban Company IPO stands at ₹10.00, whereas the maximum GMP is ₹68.50, as per analysts.

'Grey market premium' indicates investors' readiness to pay more than the issue price.

Disclaimer: The views and recommendations above are those of individual analysts, experts and broking companies, not of Mint. We advise investors to check with certified experts before making any investment decision.