The

fairest


way

to
get

the


products

you

love.
The

fairest


way
Want to get ahead of the next drop?
Your launch day experiencematters
That’s where we come in.
Win more with Run Fair®
We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly.
Increase odds with each entry
If you participate fairly and don’t get a Win, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.
Say goodbye to launch-day chaos
For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.
Discover new hot products
Download EQL's web app and get connected with new brands who've committed to putting fans first.
Discover launches
Expand your fandom. Create an EQL profile to see what's trending, connect with other fans and get access to exclusive launches.