Women in the Footwear Industry (WIFI) Community Hub

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WIFI connects and empowers women in the footwear industry by providing a forum to network, learn, and grow professionally. Our community celebrates the women shaping the industry, promotes skill development, and fosters a supportive network of women and allies across companies and career stages.

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Shawna Sherman

She Steps Up

She Steps Up is a monthly recognition series that shines a light on women in the footwear industry. The theme for this month’s spotlight is “Team Builders: Women who create trust, collaboration, and momentum within their teams.” 

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News & Events

Five Questions with Tanya Gordon

Community Story July 6, 2026

Tanya Gordon, Executive Vice President and Chief Merchandising Officer at Shoe Station Group, Inc., has built a distinguished career in the footwear industry. After initially serving on the WIFI Advisory Board, Tanya was recently appointed to the Two Ten Board of Directors. She sat down with Two Ten to discuss her career journey, share advice for women entering the industry, and talk about how she hopes to contribute in her new role.

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Five Questions with Tacey Powers

Community Story May 28, 2026

Tacey Powers is the EVP and GMM of Shoes, Accessories, Home, and Kids at Nordstrom and this year's recipient of the WIFI Impact Award at Two Ten’s annual gala. Throughout her four decades at Nordstrom, Powers has become known for uplifting and supporting those around her. She is a frequent speaker at WIFI events and has been a trusted mentor to countless women.

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Meet the current members of the WIFI Advisory Board

Toshia AshleyVice President, Merchandise Planning and Allocation at Shoe Station Group, Inc.

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Stephanie BergSenior Director, Strategic Account Sales, Birkenstock USA

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Sarah BlochSenior Vice President, Footwear and Accessories, Circana

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Eli Del CarmenVice President, Sales, Caleres

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Kathy ForstadtDirector of Lifestyle and Pure Play Sales, Merrell

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Christina GiganteVP of Sales, Skechers (BOBS/BOBS Sport Divisions)

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Kelli Lyons FujitaniSenior Executive Vice President, Marc Fisher Footwear

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Melanie OrtliebSenior Director Of Planning & Allocation, Rack Room

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Meet the current members of the WIFI Leadership Council

Nicole BarrettDirector of Operations, Steve Madden

Katherine BartonWomen's Athletic Buyer, Rack Room Shoes

Jacqui BerkowitzVP Sales and Merchandising, BEARPAW

Erika CarreroFounder, CEO & Creative Director, Elizée

Kathleen Cavicchia-LaDorePresident, Betsey Johnson (Steve Madden)

Tara CoresSenior Manager, Human Resources, Designer Brands

Jennifer CoxDirector of Distribution, Shoe Show

Kate DestinonPresident, Nunn Bush (Weyco Group)

Maureen Duffy-TanSVP, Sales - Domestic Division, BBC International

Brandy EstnessSenior Key Account Manager, Crocs, Inc. 

Eliza FrenchVice President Design and Development, Marc Fisher Footwear

Mary Lisa IdolSVP, North America Wholesale – Americas, Michael Kors

Kourtney KaisherSenior Strategic Account Manager, Birkenstock

Annie KaneManager, Corporate Strategy, New Balance

Alyza MandujanoDivisional Retail Merchandiser, Shoes and Kids, Nordstrom

Katy McCannRetail Director Footwear and Kids Apparel, Nordstrom

Brittany MoellerDirector of Product Development & Merchandising, Skechers

Marisa MontellaHead of Business Development & Licensing, Caleres

Bridgett MoskalickSenior Buyer, Shoe Carnival

Amélie ProvostSenior Director, Marketing Company, ALDO Group

Samantha RiceDirector, Retail Operations, Crocs, Inc.

Zana RiosSenior Manager, Supply Planning, North America, Deckers Brands

Alyssa RussomondoVice President of Sales, Calvin Klein Womens Footwear (Marc Fisher Footwear)

Nadia Jamie SamulackVP Sales & Product, Ted Baker London, Brooks Brothers, Hunter & Roxy, ALDO Group, APS division

Larissa SandovalRetail Store Manager, PUMA North America, Inc.

Jennifer SchumacherManager, Global DTC Operations, New Balance

Kati StollDirector of Sales, Born Footwear - HH Brown

Molly StumManager, Strategic Accounts, Birkenstock

Carolyn ThompsonKey Account & International Sales Manager, Minnetonka Moccasin

Diana ValenciaSr. Human Resources Manager, Pentland Brands

Michelle WangChief Merchant, Foot Locker and Kids Foot Locker North America

Candice WilliamsSenior Account Executive, Deckers Brands

Stephanie WoodVice President of Sales, North America Wholesale, Crocs, Inc. (HEYDUDE)

Erin WorthingtonDesign Director, RGB Brands