Tech Giants

The efforts of U.S. tech heavyweights to grow their businesses outside the West, and how they’re winning, losing, and ignoring consequences in emerging markets

A smartphone with three camera lenses, set against a background of dollar signs and question marks

Tech Giants 15 September 2026

Where in the world is the iPhone cheapest?

Apple’s high-end models cost more in markets like India and Turkey owing to high taxes and import duties.

By Ananya Bhattacharya