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☆ Yσɠƚԋσʂ ☆@lemmy.mlM to United States | News & Politics@lemmy.mlEnglish · 9 months ago

Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

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Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

afina.com

☆ Yσɠƚԋσʂ ☆@lemmy.mlM to United States | News & Politics@lemmy.mlEnglish · 9 months ago
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When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
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