Abstract

In response to structural racism in the USA, critical whiteness studies (CWS) have developed as a central research branch, which also considers the entanglement of whiteness and gender intersectionally. In studies on whiteness and gender in film, journalism, advertising, and Internet research, media strategies of normalizing whiteness are made visible, which contribute to the consolidation of racist and sexist social orders. While digital media productions are discussed in terms of their potential to break stereotypes, they contiunue to show race and gender in familiar patterns. Despite their empowerment potential, digital platforms and algorithms are fundamentally entangled in the reproduction of White dominance.