Abstract

The media representation of the second women’s movements or of women’s politics is predominantly negative in its characterizations of the movement’s goals and individuals within it. In mainstream media, reporting personalization, sexualization, division, and normalization dominate, with which feminist concerns are ridiculed and rejected. However, the portrayal of feminist issues in the media can also be understood as an interaction with specific feminist media strategies, through which feminists have been quite successful in influencing the public discourse. Whilst the possibilities of a radical feminist critique in the mainstream media are limited the Internet and social media have nonetheless expanded the communication and action space for feminist movements.