Unlock your £10m+ business

Achieve 3 critical transitions for high performance.

Evolve from founder to CEO
Build a cohesive management team
Shift to a leaner, high accountability culture

A Coach Plays an Undeniably Significant
Role in a Founder's Life...

“Founders often need a companion who can guide, support and… most importantly, be brutally honest. And that companion is often a coach. James shared thought-provoking insights that reshaped how I approach not just challenges, but also opportunities—especially during our fundraising journey.

For any founder looking for a coach, I can’t recommend James Johnson and Peer Effect highly enough.”

Varun Bhanot, Founder & CEO, MAGIC AI Entrepreneur of the year 2023

1/3

Does this sound like you?

Feeling Stuck and Overwhelmed
Lack of Clarity and Direction
Rushed Decision Making
Burnt Out and Isolated
Successful but Broken

Founder Coaching

Personalised coaching for founders to evolve into CEOs,
regain control, and achieve their vision.

Explore Program

2/3

Does this sound like you?

Working IN not ON the business
Limited Growth and Wasted Opportunities
Founder and Team Disillusionment
Stuck in Firefighting Mode
Need a New Game Plan

Business Advisory

A hybrid of coaching and consultancy to refine your
strategy, optimise your team and accelerate your business.

Explore Program

3/3

Does this sound like you?

Expensive Management Team Not Delivering Results
Off-Track from Vision
Working in Silos
Difficulty Setting Expectations and Consequences
Communication and Team Issues

Management Program

A 6-week program to build high-performing, cohesive management teams

Explore Program

About James Johnson

I’ve been in your shoes—navigating the journey from survival to scaling. After building and exiting an international business that grew to £37 million, I understand the challenges founders face when transitioning from doing everything themselves to building a sustainable, strategic business.

My mission is to help founders like you to breakthrough growth barriers, align your personal vision with business strategy, and create a company that doesn’t just succeed, but thrives without burning you out in the process.

years of coaching founders & executives

clients work with me for over a year

0k+

coaching sessions conducted

Featured Clients

Ben Staudt
Tara Button
Sean Anderson
Libby Swan

James has been a really effective partner for me and my business. I’m glad one of our VC investors made the intro! Since working with him we’ve made big steps forward. For example, our customer acquisition has improved and we’ve reduced unnecessary spending. I always feel well prepared for both the planned and the unexpected.

Ben Staudt

Managing Director & Founder of Patronus Group

I’ll be forever grateful I reached out to James when I did. My business might not still exist without him. He provides clarity on the best route forward. My ADHD can help me work like a rocket, but without direction, I become explosively anxious. James calmly unrolls a map of the universe, helping plot a path forward—even when the mission itself needs to change

Tara Button

founder of BuyMeOnce

When we started working with James, my business partner and I needed an impartial perspective. He helped us map out our goals, navigate tough decisions, and shift our business model. His support gives us concrete plans, a clear focus, and helps us navigate the ups and downs of entrepreneurship.

Sean Anderson

Co-Founder & CEO at Hoxo

I struggled with negative self-talk and mental blocks, making it hard to take action. After the first few sessions, I felt a weight lifted. Now, coaching with James helps me move forward, reduces my cognitive load, and speeds up my results.

Libby Swan

Co-Founder & CEO of Axioned

3 Steps to Success

It Starts
With You

Unlock your leadership potential by focusing on personal growth, clarity, and decisive action-because meaningful change begins from within.

Learn More

Say Goodbye to Your Excuses

Create an unstoppable team dynamic with the No Excuses Framework. Cut through excuses and make things happen. Learn the simple system top founders use to lead with clarity and get results.

Download

Effective
Community

Build a powerful support network that fosters accountability, shared growth, and strategic collaboration – because success thrives in the right community.

Coming Soon!

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