Welcome to the Archival Site for Mirrorball
The Mirrorball Legacy: A Pioneer in Experiential Marketing
In the bustling cultural hub of Chelsea, New York City, a groundbreaking agency emerged that would forever change the way brands engaged with the world. Mirrorball, a pioneering experiential marketing agency, was born from a desire to elevate how brands integrate into daily life. Its mission was clear: to create meaningful and lasting connections that resonated deeply within the fabric of popular culture.
At the heart of Mirrorball was a tightly knit family of strategists, creatives, writers, and producers united by a shared passion for innovation and cultural impact. Their approach was not simply about marketing but about advocacy—standing steadfastly for the people their clients sought to serve. With an unwavering commitment to authenticity, Mirrorball rejected invasiveness and contrivance, striving instead to craft cultural relevance and resonance in every endeavor.
The agency's distinctive edge lay in its proprietary framework—a blend of science, psychology, and art. Mirrorball’s creations were deeply rooted in narratives designed to evoke profound emotions and generate powerful, positive memories. These memories, they believed, were the essence of a fulfilled life, and through their work, they sought to enhance not just experiences but also the quality of human experience.
Mirrorball’s expertise spanned the full spectrum of experience design, from immersive in-person activations to groundbreaking digital engagements. Their portfolio also included brand strategy, architectural design, and product innovation—all approached with a singular intent: to move people at their very core.
For over 20 years, Mirrorball earned the trust of world-class brands and organizations, including Perrier, Dos Equis, General Electric, Jack Daniel’s, Pepsi, L’Oréal, and Harley-Davidson, among many others. These partnerships were a testament to the agency’s ability to create opportunities for authentic, meaningful connections between brands and the people they touched.
Today, Mirrorball’s story stands as a testament to its innovative spirit and its profound impact on the worlds of marketing and culture. Its legacy continues to inspire, reminding us all of the power of storytelling, emotion, and experience in shaping how we see and interact with the world.
Mirrorball officially closed in December of 2022
Mirrorball can still be found on:
This award-winning website was built by Van Holtz Co and Raphael Rauwolf.
About Us
Founded by Michael Blatter, Mirrorball is a full-service marketing agency based in New York City. We strive to enhance the way brands participate in our lives. As strategists, creatives, and producers, we share a passion for impacting popular culture. Our immersive concepts are steeped in cultural relevance and authenticity, helping brands develop deeper relationships with consumers.
For seventeen years, we have fought for a future filled with fantastic feelings and emotions from the evocative campaigns we enact. It is these powerful emotions and lasting memories that can build or shift brand sentiment and move people at their core.
Since 2003, world-class brands including Perrier, Dos Equis, The NBA, Jack Daniel’s, Pepsi, L’Oreal, TBS, and Harley-Davidson have relied on our boundless thinking and creativity to create new opportunities to better connect with the people their businesses touch.
Clients
Latest News
New Highsnobiety interview with Mirrorball’s CEO Michael Blatter. “While it may seem quite shocking to many Americans, there was actually a time in the not-too-distant past when it was more than socially acceptable to smoke inside bars and nightclubs. As a result, even if you yourself were a non-smoker, you’d leave a place smelling like you just rolled around in an ash tray.
Although the move to a smokeless environment has surely saved many on dry cleaning bills, the days when your neighborhood bartender had a carton of cigarettes behind the bar reveals something that is decidedly a contemporary phenomenon — the rise and subsequent analysis of “influencer” marketing.
By now, we seem to have a basic understanding of how influencer marketing works. A brand approaches a person who has a certain number of followers on Instagram and gets them to hock a product.”
Careers & Gigs
Mirrorball is always looking to add to our team of full-time and freelance professionals.
Please send us a short cover letter along with your CV, portfolio, website, and / or linkedin profile.
We promise to review inquiries at least every other week. If we don’t get back to you, don’t take it personally, we’re either really busy or don’t have a gig that is right for you at this time.
If you are the right fit, we’ll likely call you late on Sunday night with a project due Tuesday.