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So you’re ready to send your first email from Loops! Let’s go through some best practices and then see how creating an email works.

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Best practices

Here are some important things to know and bear in mind when sending email with Loops.
  • We have a “low-html” editor, which means your emails send with a minimal amount of styles applied. We do this so your emails are highly readable and so they’re more likely to not be placed in the spam folder or deprioritized in the inbox by your email provider.
  • Try not to use sensational copy like “sale”, “discount” or exclamation points in your emails.
  • It’s also important to keep your emails short and to the point. Use an efficient subject line that encourages the reader to open the email and get to the point quickly in the body of the message.
  • Use personalization when possible to make the message more engaging and relevant to the reader by personalizing your emails.

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Send your first email

First, choose which type of email you want to send: a campaign, a loop or a transactional email. Find out about the types of email you can send from Loops. To send your first email, simply choose a template or start an email from scratch.