Introduction
A product update should be sent once a month with updates about what you shipped recently. This typically includes new features, improvements, and bug fixes. Things to keep in mind:- Brevity is key. Users don’t want to read a novel.
- If you send valuable content, users will come to expect (and open) it.
- It’s okay to send multiple emails in a month if that’s your shipping cadence.
Email best practices
Learn more tips for crafting effective emails and improving open rates.