The plant-based drink maker can no longer use the term 'milk' to market its products.

Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing.

The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.

Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”.

The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.

  • pythonEnglish
    4·
    9 days ago

    The German milk lobby is trying to pull the same shit in our language, a common retort to that is “Scheuermilch” (“Scrubbing milk”) - a type of cleaning solution meant for scrubbing tiles and the like.