Michelle Swing

Michelle Swing is the CEO of Noise Pop, a creative leader and independent concert promoter known for building community-based music experiences across the Bay Area. As a digital media strategist and music innovation leader, she blends tech-enabled fan engagement, strategic partnerships, and artist-first touring to elevate events like Noise Pop Festival, SF Music Week, and Mill Valley Music Festival. A champion of sustainable and emotionally intelligent leadership, Michelle has driven experiential marketing strategies through platforms like DoTheBay, Fanaply, and Sofar Sounds. Offstage, she’s an animal lover and ASPCA supporter, proudly serving as bocce team captain and hosting music-aligned bocce events.