

Everyone gets this wrong as nobody really knows or cares about the history of McDonald’s architecture, yet the argument relies on that historical information. This is not new. In the 70s they did this exact same thing. They got rid of the bright and flashy style they had used throughout the 50s and 60s. They used more earth tones and natural materials. Their goal was to make it feel more homey rather than oriented at kids/young people. Imagine going from white, red, yellow with space-age curves, almost Googie architecture, to beige and brown.

The difference between the change in the 70s and the one now is how we react. This reaction is driven by social media outrage. Every minor change any business makes is blown up and added to some kind of culture war narrative. It’s repeated so much that even leftists will be like “this is true but because of dialectical materialism.” It’s not even true. Your 80s/90s McDonald’s, that you totally remember accurately, was colorful because some franchises reverted back to white/yellow/red. People thought the 70s retool was too drab and the earth tones had fallen out of style. Some stores were repainted. It’s not a linear decline in aesthetics, it changes over time. The story here is that a business which relies on stores will change the stores every 20-30 years based on the prevailing style.
I know we are desperately grasping at any canary in a coal mine for the fall of capitalism, but I don’t think it’s correlated to the appearance of McDonald’s.












The legacy of the 2015-era socialist podcasters will be the Roganization leftist media. Hope it was worth it just to dunk on Johnathan Chait with the r-slur or give the deeply materialist, dialectic commentary of Trump being gay. Still wondering where these noble normies that amassed around our normal podcasters are. Seems like after a decade of normalizing the left for normal sensibilities there should be something to show for it besides the personal wealth of the hosts. Maybe subscriber count is its own victory. Hey I went to a party of lefists and they knew what a podcast was, I guess we won in the end.