What does the Fospha onboarding process look like?

Most of our clients are up and running in less than 28 days. All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed. The process includes Initial Setup (about 3 hours), Data Validation (1-2 weeks), and Go-Live (by Day 28). Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities.

How long does it take to get started with Fospha?

Fospha offers the fastest time-to-value in marketing measurement. Setup takes 3 hours, Data Validation takes 1-2 weeks, and Go-Live happens by Day 28.

How do I know your model is accurate?

Our model undergoes daily quality checks including Data Validation First, Historical Back-Testing, and Outlier Capping to ensure accuracy.

Is Fospha privacy safe?

Fospha is built for privacy-first measurement, meeting global privacy standards. We use no third-party cookies or user-level tracking, are privacy-first by design, and have proven compliance.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha unifies ML-enriched attribution with Daily MMM, combining the granular, ad-level insights with the predictive power and full-funnel visibility of MMM. This corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel.

Which channels does Fospha measure?

Fospha measures your entire marketing funnel. We cover everything that drives growth including Halo Effect, TikTok Shop, and App Sales.

How soon will I see value from Fospha?

Immediately. For Performance Marketers & Growth Teams, you can stop wasted spend & scale smarter, and optimize within & across channels. For Marketing & Finance Leaders, you get confident, bias-free reporting, smarter budget decisions, and see the full impact of marketing. No blind spots, no wasted budget—just better decisions from Day 1.

Daily, ad-level measurement that flows directly into the systems that act on it

Core measures daily, cross-channel performance down to the ad level - giving teams a trusted view for reporting, optimization and planning.