I’m not buying that heatmap data.
In the article they note that they participants were shown photos and told to click on areas that caught their attention. The results show that women paid more attention to the periphery. No eye tracking, no long focus.












I feel like utilizing eye tracking would be used if they were to study this concept more deeply. That data would be more complicated to sift through given how much data and how many variables might come into play. Definitely more telling but also harder to analyze.