#Atom

Back in the Web 2.0 days, RSS and Atom feeds promised a better way to consume content. No more jumping between websites just to catch up on what’s new. You could open a single feed reader and get everything in one clean stream. It felt like the web finally worked for you instead of the other way around.

As the ecosystem grew, new tools appeared around it. One of the biggest was FeedBurner, which Google later acquired. It helped publishers track subscribers, manage feeds, and even monetize them by inserting ads directly into the feed. It was an early version of what we now call native advertising - ads that blended right in with regular content.

I’m what you may call a medium to heavy feed junkie. I read most of the information today using my favorite feed reader RSS Bandit.

While RSS Bandit is a great feed reader it does have its limitations. The biggest one being that its a client side application and it doesn’t sync to one of the server side readers.

I sometimes want to read my feeds at home, sometimes at work or sometimes when I don’t have a computer with me and I just want to login in some Internet cafe and be able to continue reading where I left off.