AMAZON GREAT INDIAN FESTIVAL SALE

Why do we celebrate Dhanteras? Here's the story behind the celebrations
Dhanteras 2025: Dhanteras, also known as Dhantrayodashi, begins the Diwali celebrations. This auspicious day honors Goddess Lakshmi, Lord Kubera, and Lord Dhanvantari. Devotees seek blessings for prosperity and good health. Purchasing new items, especially gold and silver, is believed to bring good fortune. Evening rituals include Lakshmi puja and lighting lamps. Rangoli designs welcome the goddess.

Dhanteras 2025: Planning to buy diamond, gold or silver online? Check Amazon's deals for Caratlane, Joyalukkas
Amazon presents a vast collection of over five lakh jewellery designs for Dhanteras and Diwali. Customers can explore options from top brands like Caratlane and Malabar Gold & Diamonds. Special offers include coupons and bank discounts. Sales of gold and 14K jewellery have seen significant growth. Digital gold purchases are also available for a convenient and safe festive shopping experience.

September auto sales hit record high as festive demand, GST tax cuts boost numbers
Indian automobile sales touched record levels in September. Manufacturers increased vehicle dispatches to meet rising customer demand during the festive season. Tax cuts also boosted sales across cars, scooters, motorcycles, and three-wheelers. This positive trend is expected to continue, supported by improved affordability and rural market growth.

Brands, sellers gear up for a strong finish to ecomm festive sale
With much of the shopping in the final week happening for last-minute purchases and gifting purposes for Diwali, sellers and brands are expected to step up discounting to as much as 20-30% with certain categories seeing discounts as high as 40%, brands and analysts said. This festive season, discounting has gone upwards of 5-6% compared to last year.

Festive sales enter slog overs; Pismo CEO on India outreach
Happy Wednesday! Online sellers and marketplaces want to finish the festive season with a bang. This and more in today's ETtech Morning Dispatch.

Gold’s Diwali gloom hides quiet glitter in India’s bullion backrooms
Gold may be losing some glitter in Indian homes this festive season as record-high prices weigh on jewellery purchases. Despite the government’s recent GST reforms, gold demand is expected to fall by up to 27% from last year in volume terms during the three-week festive buying period, according to the India Bullion and Jewellers Association (IBJA). The decline follows a 28% year-on-year drop in demand between Raksha Bandhan and Onam to 50 tonnes — the sharpest fall in three years.
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Festive, wedding season in India to generate Rs 7 lakh cr turnover this year
India's festive season and upcoming wedding period are projected to generate a substantial turnover exceeding Rs 7 lakh crore. This robust economic activity is driven by high consumer sentiment, a preference for local products, and improvements in the GST regime, boosting retail and wholesale trade across various sectors.
HCLTech's lukewarm results; ED's deal for Flipkart
HCLTech reported flat net profit in July-September quarter but an 11% bump in revenue. This and more in today's ETtech Top 5.
Diwali Downer: Blinkit facing disruptions at its large warehouses
To streamline these issues, Blinkit has stopped accepting stocks for new and pre-launch products at its warehouses until October 31, per an email sent to sellers by the Gurugram-based company. ET has reviewed a copy of the email.
Classic Legends says new launches, GST cut drive motorcycle sales during festival season
Jawa and Yezdi motorcycles have seen a significant sales increase this festive season, with bookings in Rajasthan tripling year-on-year. This surge is attributed to new model launches like the Roadster and Adventure, GST-linked price reductions, and expanded retail presence, including an online presence on Amazon.
Karva Chauth 2025 sparks business worth Rs 28,000 cr across India
Karva Chauth is estimated to have generated around ₹28,000 crore in business across India this year, with Delhi contributing about ₹8,000 crore, according to CAIT. Markets nationwide saw heavy crowds as women shopped for traditional items like sarees, lehengas, pooja thalis, jewellery, and cosmetics.
Supreme Court reserves verdict as NCR proposes time limits for bursting green crackers on Diwali
The Supreme Court has reserved its decision on pleas to allow green firecracker manufacturing and sales in Delhi-NCR. Solicitor General Tushar Mehta proposed specific time slots for festivals like Diwali, Christmas, and Gurpurab, emphasizing NEERI-approved green crackers and licensed traders. The court previously allowed green cracker production but restricted sales in NCR without prior approval.
UPI vs cards: A clear divide emerges in Indian spending behaviour
India’s digital payment story is now one of balance -- between instant UPI transfers and credit-driven purchases, between small daily spends and aspirational big buys. As the festive season continues, that balance is likely to tilt further toward credit as consumers chase offers, cashbacks, and the ease of paying later.
Festive boom, GST relief help Samsung clock record sales of high-end smartphones, large-screen TVs in India
Samsung India reported record sales growth during the Navratri-Dussehra period, driven by a surge in premium smartphone and television demand. A reduction in GST rates and improved consumption sentiments contributed to a 1.4x increase in premium smartphone sales and a two-fold jump in premium television sales compared to the previous year.
5 credit cards for best cashback, rewards and discounts in festive season
Diwali shopping continues with new discounts expected. Credit cards offer significant savings during festive sales. Different cards cater to various spending habits. SimplyCLICK SBI suits sale shoppers. CASHBACK SBI provides broad online savings. Co-branded cards benefit loyal customers. HDFC Millennia is ideal for young professionals. High spenders prefer HDFC INFINIA. Choosing the right card maximises benefits.