Durables
Cookware biz undergoes major shift as more & more men enter kitchens in urban India
Across Indian cities, more men are entering the kitchen, profoundly changing cookware shopping habits. Companies like Stahl Kitchens and Wonderchef report a significant increase in male buyers, driven by health awareness and flexible work patterns. This trend signals a market shift, prompting the industry to rethink product design and marketing for a broader, gender-balanced audience.
Bajaj Electricals to acquire Morphy Richards brand rights in South Asia for Rs 146 crore
Bajaj Electricals plans to acquire Morphy Richards brand rights. The acquisition includes India, Nepal, Bhutan, Bangladesh, Maldives, and Sri Lanka. The deal is worth ₹146 crore. It excludes taxes and duties. The board approved the proposal on September 23, 2025. The acquisition is subject to definitive agreements and approvals. Bajaj Electricals has a long-standing relationship with Morphy Richards.
AC, TV dealers see spike in sales on day one as lower GST rate takes effect
New Goods and Services Tax rates are now in effect. Air conditioner and television sales increased significantly. Buyers rushed to take advantage of lower prices. This coincides with the start of Navratra festival. Kirana stores also saw a slight increase in sales. Home appliance dealers reported almost double sales for air conditioners. TV sales also rose.
Haier expects up to 30% growth in festive season post GST cut, to up India investments: NS Satish
Haier Appliances India anticipates significant growth this festive season. The company projects a 25 to 30 percent increase in sales. This growth is attributed to the GST reduction on large screen TVs and ACs. Haier is investing heavily in its Indian operations. They are expanding production capacity to meet rising demand. The company aims to become a top-three market globally.
AC makers start pre-booking of units with reduced GST slab ahead of festive season
Air conditioner companies in India are offering pre-booking discounts. This is due to the Goods and Services Tax rate reduction. The new rate will be effective from September 22. Companies like Blue Star and Haier are already taking pre-orders. Customers can expect savings up to Rupees 4,000. These companies are also providing easy financing and free installation.
White goods PLI scheme reopened, applications can come in till Oct 14
The government has reopened the application process for the Production Linked Incentive scheme. This scheme is for white goods like air conditioners and LED lights. The application window is open from September 15 to October 14. This decision is based on industry interest to invest more. The scheme has a total outlay of ₹6,238 crore.
Bain Capital drops Whirlpool of India plan, EQT lone contender for stake buy
Bain Capital has withdrawn from the race to acquire a 31% stake in Whirlpool of India, leaving EQT as the sole contender. The decision was influenced by Whirlpool India's high valuation expectations and limited presence in the premium segment.
GST Bonanza: Consumer chiefs vow to start slashing your bills...
Leading consumer goods companies, including HUL, Britannia, and Amul, are swiftly reducing prices and increasing grammage to pass on the benefits of recent GST rate cuts to consumers. This move is expected to boost demand, drive volume growth, and deepen market penetration, particularly for daily essentials and segments like air conditioners and televisions.
From ACs to TVs, GST bonanza likely to boost demand for premium durables ahead of festive season
The GST Council’s latest rate cuts will likely make premium durables like air conditioners, large-screen televisions and dishwashers significantly cheaper this festive season. Industry leaders say the move will not only boost consumer demand but also accelerate premiumisation and strengthen India’s global competitiveness.
Varun Beverages Ltd forms JV with Everest International to make refrigerators
Varun Beverages has entered into a joint venture with Everest International Holdings, forming White Peak Refrigeration. VBL holds a 50% stake in the venture, which will focus on manufacturing visi-coolers and other refrigeration equipment. The company has invested ₹21.25 crore, acquiring 2,12,50,000 equity shares in White Peak Refrigeration Pvt Ltd.