We strive to make it easy for users to discover great items on the Chrome Web Store. A positive discovery experience means making it simple for users to find the items they know and love, as well as new and undiscovered items. From browsing the home page to searching by title, we want users to find the best item to fit their needs.
Items in the store are ranked or featured in order to make it easier for users to find high quality content. Ranking is performed by a heuristic that takes into account ratings from users as well as usage statistics, such as the number of downloads vs. uninstalls over time.
Other factors include the following:
- The design is pleasant to the eye.
- The item provides a clear purpose and fills a real user need.
- The setup and onboarding flow are intuitive.
- The item is easy to use.
Learn more about discovery on the Chrome Web Store below.
Search
Chrome Web Store search is a key tool for helping users find relevant and popular items. When users search for an item, search returns a list of items that are ranked based on a number of criteria, including metadata from your item's listing page. Making sure that your store listing page is complete, accurate, and optimized is important to ensuring your item is discoverable through search. Learn more about crafting a great listing page.
Featured items and collections
The Chrome Web Store team occasionally selects interesting listings as "Featured" listings. We're not accepting requests to be featured at this point, since that would quickly become unmanageable. Here are a few tips to increase the likelihood that we'll feature your listing:
- Write a great piece of software
- Make sure your listing looks really nice (nice icon, good descriptions, crisp screenshots and/or videos)
- Promote your listing independently so that it starts to rise in the rankings
The collections are curated, and are not intended to be comprehensive. A collection is curated using the ranking criteria already listed and may be selected to provide helpful results for certain circumstantial situations, such as work-from-home extensions. Solicitations to be placed in a collection are not accepted.