Former mod of a number of communities. This account is now inactive.

  • 1 Post
  • 8 Comments
Joined 3 years ago
cake
Cake day: June 30th, 2023

help-circle






  • Advertising:

    The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

    Oblivion “teaches/informs people about services at Staples”, according to the article.

    Her engaging videos showcase little-known Staples services, boosting customer interest and store traffic.

    How wouldn’t this be advertising?

    It’s soft reporting on someone advertising for their company.

    Hell, directly in the article:

    Katie Omstead—the President at Lo & Sons, who also makes PR and marketing analysis content on TikTok under the handle @ktomstead—made a video on Feb. 12 that called Oblivion a “content and marketing genius,” and shared what Staples should do going forward.

    This is why it was reported so much.

    Before you go “it wasn’t paid” I’m damn sure she didn’t do the work or wear the outfit for free. Anything you do for a company on company time is paid.