ODP Certification Track

The ODP certification track validates your ability to work with Optimizely Data Platform — the customer data layer that unifies visitor and customer information across touchpoints. This track covers data ingestion, identity resolution, audience segmentation, real-time event processing, and the integration points that connect ODP to every other Optimizely product.

ODP is the connective tissue of Optimizely One. Understanding it unlocks the full potential of personalization, experimentation, and commerce.

The Optimizely Foundations exam is a single cross-product assessment required before any Core certification. It covers platform-wide concepts across all Optimizely products — not specific to this track. See the Foundations exam overview for domains and format.

Domain	Weight	Topics
Advanced segmentation	25%	Computed attributes, predictive scores, RFM analysis
Integration patterns	25%	CMS integration, experimentation audiences, commerce data sync
Data engineering	20%	Event schemas, custom objects, data transformations
Activation and orchestration	15%	Real-time triggers, campaign orchestration, channel activation
Privacy and compliance	15%	Consent management, data subject requests, GDPR/CCPA

Domain	Weight	Topics
Architecture and scale	30%	High-volume event processing, data pipeline design, latency optimization
Cross-product data strategy	25%	Unified data model across CMS + Commerce + Experimentation
Advanced identity	20%	Complex identity graphs, probabilistic matching, B2B account matching
Custom integrations	15%	Webhook consumers, custom connectors, data warehouse sync
Data governance	10%	Data quality, audit trails, retention automation

• Strategists — Data strategists and analysts who design audience strategies and interpret customer data (all tiers).
• Developers — Engineers who integrate ODP APIs, build custom connectors, and manage event pipelines (all tiers).
• Solutions Architects — Architects who design cross-product data architectures (all tiers).
• Practitioners — Marketers who build audiences and activate segments (Foundation and Core).
• Administrators — Platform owners who manage data policies, privacy settings, and integrations (Foundation and Core).

• ODP learning path (self-paced, available in the certification portal)
• Data platform concepts documentation
• ODP API reference
• ODP sandbox environment (provided with learning path enrollment)