About Us

We are Pascal and Eleanor, a couple living in Lisbon¹, building Horse Browser from our home offices while eating too many pastéis de nata. We built Horse for ourselves—because traditional browsers weren't designed for how our minds actually work. They pile up tabs, scatter your research, and leave you retracing your steps instead of moving forward. We wanted something better: a browser that remembers where you've been, helps you find your way back, and keeps you focused on what matters.

The story began when I saw Eleanor struggling with her photo library work. She needed hundreds of tabs² open just to do her job—searching images, cross-referencing sources, managing client requests. Traditional browsers treated this as a problem to be fixed. They'd suggest tab managers, shame the tab hoarding, try to force linear thinking onto a fundamentally non-linear process. But that's like trying to fix creativity itself.

Meanwhile, I was dealing with my own struggles. As someone with ADHD³, I couldn't get anything done in traditional browsers. Every interesting link was a rabbit hole. Every research session ended with 50 tabs and no memory of how I got there. Browsers felt like they were actively working against how my brain naturally operates—following connections, exploring tangents, thinking in webs rather than lines.

So I started building something different. Not another tab manager or productivity hack, but a fundamentally different way of browsing. Tabs are a band-aid⁴ on a broken design—a 30-year-old compromise from when browsers could only show one page at a time. Horse doesn't try to manage the chaos; it turns it into a superpower. Every link creates a new trail. Every tangent is preserved. Your browsing history becomes a map of how you actually think.

I spent years building other people's dreams. I dropped out of high school, taught myself to code and design, and by my early twenties was making homepages for Silicon Valley startups. My last job was Head of UX at ZeroDown⁵, doing front-end engineering from my bedroom in Lisbon. But I was tired of building for others. I wanted to build something that solved my own problems.

Eleanor studied history at Oxford, then moved into photo research—working remotely for European agencies⁶, helping designers and museums find the perfect visuals. It was fast-paced work that required keeping hundreds of tabs open. Every project meant searching across dozens of archives simultaneously. Each search spawned new searches. The modern web was a nightmare for her kind of research.

We met in Lisbon in 2021. When I saw her browser—hundreds of tabs, multiple windows, sticky notes everywhere—I knew exactly what to build. In 2022, I quit my job and started working on Horse full-time. Two years later, it won me Product Hunt's Maker of the Year⁷ award. Now Eleanor runs community and marketing, helping people discover the browser they didn't know they needed. I handle design and engineering. Together, we're building the future of browsing from our Lisbon home offices.