©2024-2025
Bringing Agreements to Life

Elements

Our agreements take shape through brand elements that help establish our unique visual identity and strengthen brand recognition.

These elements are a  comprehensive ecosystem that we use to illuminate our creative platform or dynamic connection.

These elements are our tool belt, allowing us to communicate concepts with clarity in every brand application.

Each component serves a distinct purpose while contributing to our unified brand expression.

Considerations

The dog-eared angle on the document shape, derived from the center of our Nexus, is always 45°. When scaling this shape or using the document-shape as a container, overlay stroke, or other graphic element, always keep the angle at 45°.

Geometry

Our pictograms, illustrations, and other visual elements are inspired from a basic set of geometric shapes. While variations are sometimes needed to tell a specific story, these basic shapes should be used as a starting point.

Pictograms

Pictogram Construction

Construct the pictograms on a 32px grid, in a 1:1 ratio. Using inspiration from the Nexus icon, shape corners may be rounded (3px) or 90°.

Always use our brand colors Cobalt, Mist, and Poppy, where Mist leads in the percentage of filled areas.

Basic geometry should be used to create abstract representations of each idea—using shapes derived from our Nexus icon. Occasionally, shapes can be combined or slightly modified (as seen in the pencil shape pictured to the right) to communicate a specific idea.

Overlap shapes to create a new color where they intersect—but don’t force it. Simpler is usually better.Any angles should run along a 45° diagonal in order to reflect the document icon in the Nexus.

Pictograms serve as spot illustrations and act as a visual expression of our products, services, verticals, and capabilities. Our pictograms are not intended to be used in functional interfaces. They are simple, colorful, bold, and serve as abstract representations of broader Docusign concepts. While each is visually distinct, all pictograms for Docusign should be unified through stylistic execution.

Illustrations

Our illustration family serves as a larger-scale representation of our pictograms and observe many of the same basic ideas. To infuse more depth and dimensionality, illustrations are created on an isometric grid taking the spirit of the pictograms and adding scale—bringing them to life.
Our illustration family serves as a larger-scale representation of our pictograms and observe many of the same basic ideas. To infuse more depth and dimensionality, illustrations are created on an isometric grid taking the spirit of the pictograms and adding scale—bringing them to life.

Intersections

Intersections are one of the best representations of the visual principles of Connection and Dynamism. These graphics demonstrate where the brand system’s geometry becomes more animated and alive when two or more objects intersect: shapes can contain photography or typography and generate a new pattern, texture, or gradient where they overlap. Outlined geometry can also be used in the background to create textural patterns.