News Publisher Strategies for 2026: Diversification Wins It All
As the ongoing traffic reduction trend intensifies in 2026, news publishers are searching for new ways to sustain their readership and revenue. Their key strategy: diversification.
Programmatic Video Ad Standards to Adopt in 2026
As the programmatic advertising ecosystem continues to evolve, when it comes to video, a variety of new standards are expected to be gradually implemented in 2026. Here’s what you need…
Trendy Video Ad Formats to Leverage in Q4 2025 & Beyond
As the Q4 2025 is right around the corner, the AdPlayer.Pro team explores some of the advantageous video ad formats that businesses can experiment with to improve their digital video…
How AI Is Redefining Search & What Publishers Can Do about It
As generative AI continues disrupting the online search dynamics, publishers are weighing possible strategies on how to secure their revenue results amid the global change.
Online Ad Events Worth Attending in Autumn 2025
As usual, the upcoming autumn months will be packed with exciting expos & conferences, providing vast business opportunities for companies working in the online advertising space. Here are several of…
Overcoming Addressability Challenges: Keys to the IAB Tech Lab ID-Less Solutions Guidance
In view of the gradual shift from third-party cookies to less privacy-intrusive practices, the ID-Less Solutions Guidance by IAB Tech Lab aims to simplify digital businesses’ transition to the new…
Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
Why & How to Use the AdPlayer.Pro Video Submodule for Prebid.js
As gradually more publishers of editorial inventory are willing to invest into the implementation of video header bidding tech into their websites in 2024, the AdPlayer.Pro team explores the benefits…
Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.
DSA in Full Force: How to Adjust Publisher Strategies in the EU in 2024
As the EU’s Digital Services Act comes into force in 2024, it’s time that publishers recheck and adjust their content & advertising practices in order to ensure their compliance with…