Why Convergence Is the Hottest Buzzword in Digital Advertising in 2026 & How to Navigate It
As digital businesses are looking for new ways to improve their brand recognition and performance outcomes in 2026, convergence is quickly becoming one of the online ad industry’s most talked-about…
Can Causal AI Bridge Attribution Gaps in Digital Advertising?
In 2026, digital advertising companies are actively moving from correlation-based attribution toward data-driven incrementality. Here’s where Causal AI is taking the central stage.
What You Should Know about CAPI in 2026 (& Why You Should Care)
As the fragmentation of the programmatic advertising industry remains a persistent challenge for many digital businesses, particularly in the CTV ad space, conversion APIs (CAPI) are gaining greater importance in…
State of CTV Advertising in Europe in 2026
As CTV advertising remains one of the strongest drivers of the global digital video ad economy, the sector is also undergoing accelerated growth in Europe. Here are the main trends…
Why & How to Prepare for Microsoft’s Prebid Cache Shutdown
With the scheduled deprecation date for Microsoft’s public Prebid cache service approaching, it’s high time that publishers prepare for the shutdown.
Major Ad Events to Attend in Q2 – Q4 2026
The AdPlayer.Pro team explores some of the major ad expos and conferences worth attending in Q2 – Q4 2026. Traditionally, some of the biggest events in the digital advertising industry…
News Publisher Strategies for 2026: Diversification Wins It All
As the ongoing traffic reduction trend intensifies in 2026, news publishers are searching for new ways to sustain their readership and revenue. Their key strategy: diversification.
Can IAB’s Project Eidos Resolve the Video Ad Measurement Crisis?
In 2026, IAB announced its strong ambitions to bring clarity and consistency to digital advertising measurement through its Project Eidos initiative. But can it actually succeed?
Programmatic Video Ad Standards to Adopt in 2026
As the programmatic advertising ecosystem continues to evolve, when it comes to video, a variety of new standards are expected to be gradually implemented in 2026. Here’s what you need…
How Vertical Video Steals the Spotlight on Publishers’ Web Properties in 2026
While vertical video has long been a staple of social media platforms, as of the beginning of 2026 it’s also becoming a new “hot thing” for web publishers.