Security update: AddEvent is now SOC 2 compliant   →   Read more

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8 Ways Businesses are Using Add to Calendar Links to Boost Attendance in 2026

An event invite link sounds small. It’s just a URL. But in reality, it’s the difference between someone thinking about attendin...

add to calendar

AddEvent for Email Marketing Platforms

AddEvent works with popular email marketing platforms so you can tap into Calendar Marketing (not to be confused with marketing...

AddEvent for CMS & Website Builders

AddEvent works with modern CMS platforms and website builders, making it easy to add calendar features directly to your website...

How a Leading Online Creator Increased Webinar Attendance

A major online creator runs one of the largest webinar events of the year. When tens of thousands of people are expected to att...

customer success

Don’t Ignore This New Growth Channel: Calendar Marketing

Growth teams today have more channels than ever before. Paid acquisition, lifecycle email, SEO, partnerships, content marketing...

calendar marketing

Why Every Event Confirmation Page Needs an Add to Calendar Button

When someone registers for your event, books a demo, downloads gated content, or signs up for a webinar, there is a brief momen...

add to calendar

Why Your Events Page Should Be an Embeddable Subscription Calendar

Your events page should not be a content archive. It should be a growth engine. Too many companies treat their event landing...

embeddable calendar

How to Use UTMs to Prove ROI With AddEvent

How to Use UTMs to Prove ROI With AddEvent Proving ROI is one of the hardest parts of event marketing, especially when you a...

best practices

Why Add to Calendar Links Convert Better Than .ics Files

If you’ve ever promoted an event, a webinar, a product launch, or a livestream, you already know the hard part isn’t getting at...

add to calendar

AddEvent Achieves SOC 2 Compliance, Reinforcing Commitment to Security and Trust

AddEvent is proud to announce our SOC 2 compliance, marking a major milestone in our ongoing commitment to security, privacy, a...

press release

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