Academy
ACADEMY EVENTS
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Live learning events hosted by Optimizely experts. Interactive, practical, and built around your goals.
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Featured learning paths
Sequenced microlessons that build to a real skill!
Opal Essentials
Beginner
Opal Essentials
Build a strong foundation in Opal, Optimizely's AI agent orchestration platform.
Opal Enhanced
Intermediate
Opal Enhanced
Go deeper with Opal — advanced agent workflows, content enhancement, and campaign analysis.
Opal for Administrators
Intermediate
Opal for Administrators
Configure, manage, and govern Opal deployments across your organisation.
Out of The Box Agents
Intermediate
Out of The Box Agents
Get up and running with Opal's ready-made agents for common marketing and content tasks.
PaaS CMS 13 Essentials for Editors
Beginner
PaaS CMS 13 Essentials for Editors
Create, manage, and optimise content on Optimizely CMS PaaS as an editor.
PaaS CMS Development Fundamentals (CMS 13)
Intermediate
PaaS CMS Development Fundamentals (CMS 13)
Core development skills for building on Optimizely CMS 13 PaaS.
Web Experimentation Essentials
Beginner
Web Experimentation Essentials
Run, analyse, and iterate on experiments with Optimizely Web Experimentation.
Web Experimentation Essentials for Optimization Managers
Intermediate
Web Experimentation Essentials for Optimization Managers
Lead experimentation programmes with confidence using Optimizely Web Experimentation.
CMP Essentials for Marketers
Beginner
CMP Essentials for Marketers
Plan, create, and manage content efficiently across teams using Optimizely CMP.
Analytics Essentials for Analysts
Beginner
Analytics Essentials for Analysts
Model data, build visualisations, and turn raw inputs into clear insights with Optimizely Analytics.
Upcoming Events
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Jul 1 - 11:00 AM - EDT
Establishing Optimizely as the Source of Truth for Experimentation Results (EXP)
Mike Chu -
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Jul 8 - 10:30 AM - EDT
Using Opal to Streamline Experimentation Reporting
Daniel Rathke & Natalia Farah -
Jul 14 - 11:00 AM - EDT
From Prompting to Automation: Building Agentic Workflows in Opal
Natalia Farah & Zahid -
Jul 15 - 10:00 AM - EDT
Master Resource Management in Optimizely Content Marketing Platform
Michelle Lopez -
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Jul 23 - 10:00 AM - EDT
Using Activation to Power Calculations for Robust Real-Time Segments
Matthew Nonnamaker -
Aug 6 - 10:00 AM - EDT
Optimizely Data Platform (ODP) Activations and how to use them
Matthew Nonnamaker -
Aug 12 - 11:00 AM - EDT
Program Governance with Feature Experimentation
Peter Shao, Gabriella DiGiovanni, Sarah Ager & Katie Bloor -
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Aug 26 - 10:30 AM - EDT
Using Opal to Streamline Experimentation Reporting
Katie Bloor & Natalia Farah
Prove it
Optimizely certification exams
Experimentation Optimization Manager Certification
Experimentation Optimization Manager
Validates your expertise overseeing the end-to-end experimentation lifecycle — strategically ideate, plan, build, execute, and analyze web experiments.
Credential
Study & get certified
PaaS CMS Administrator Certification
PaaS CMS Administrator
Certifies your ability to manage CMS environments on Optimizely's PaaS — environment management, deployment operations, and access-rights administration.
Credential
Study & get certified
Opal Tools Certification
Opal Tools
Validates your ability to build, configure, and deploy AI-powered tools within the Optimizely ecosystem.
Credential
Study & get certified
Opal Administrator Certification
Opal Administrator
Demonstrate your expertise using Opal chat, guiding its behavior with tailored instructions, and orchestrating AI agents across Optimizely.
Credential
Study & get certified
Customer Success Stories
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