Ducati Transparent Maintenance
Whoooaaaa, it’s been a solid minute since I’ve posted a blog article. So, why not come back with a bang and talk about something very controversial in the top tier moto world… motorcycle dealer maintenance pricing?!
Since my hiatus in the blogging world, I took a job working for a franchised Ducati dealer as the Service Manager. All politics aside from the dealer level, working with Ducati North America was awesome and getting to see my technicians grow and achieve their Ducati certifications was great.
Now that I’ve moved on and started my own company outside of the moto world, I can speak about some issues at the consumer level to help educate and remind the dealers that consumers take notice and negative experiences have a downhill effect across the market, including at corporate and local levels. Cause and effect statistics of going against training were actually noted during the training.
One thing Ducati does really well for it’s franchise locations is training. They provide each employee training modules depending on position, which educate the folks who are the front people for the brand, i.e., Sales Managers, Service Managers, and so forth. I wish the owners actually attended some of these trainings, as they might better understand the history, research, and reasons why Ducati spent so much money and time to properly release these materials. Ducati is an intelligent company and looks at the big picture and not just one small section of the painting.
Which brings me to Ducati’s Transparency Maintenance. This was a key point on the training modules for the service side with discussions about why it’s important for Ducati dealers to follow the outlined guidelines set forth. The diagram listed is straight from Ducati’s website and not private inside information.