He’s murdered your family. Wilson and Sarah, known to you simply as mom and dad. You heard their screams, saw their corpses, and he’s coming for you next. Right in your own home.
When you go into the forest, don't look back. Then they know you're coming. If you see a pair of eyes, greet it and then walk the other way; it won't follow you home then. Never forget to name your dagger before you go in, then it won't turn against you. Shh, did you hear that?